Mastering Advanced Analytics

Making Data-Driven Decisions with Advanced Analytics

Stop guessing and start knowing exactly where to invest. Our analytics platform gives you the reliable data you need to make confident, profitable decisions.

What You'll Learn in This Guide

How to interpret key STR performance metrics accurately
Methods for comparing markets based on your investment criteria
Strategies for tracking seasonal trends and maximizing revenue
Techniques for identifying emerging opportunities before they become saturated

Understanding Your Analytics Dashboard

Your STRProfitMap analytics dashboard is designed to provide clear, actionable insights at a glance. Here's what you're looking at:

Revenue Metrics Explained

Average Daily Rate (ADR): The mean rental income per occupied night. This shows what guests are actually willing to pay in a specific market.
Occupancy Rate: The percentage of available nights that are booked. Markets with high occupancy rates typically have strong and consistent demand.
Revenue Per Available Day (RevPAD): The average revenue generated per day regardless of occupancy. This is your true income metric as it accounts for both pricing and vacancy.
Seasonality Index: Measures how much revenue fluctuates throughout the year, helping you identify markets with stable year-round income versus seasonal hotspots.

Competitive Analysis Tools

STRProfitMap allows you to benchmark properties against the market to determine if they're overperforming or underperforming:

Market Percentile: See how a property's performance compares to others in the same market
Competitor Analysis: Identify similar properties and analyze their pricing strategies
Performance Gap Analysis: Pinpoint areas where your property could improve to match market leaders

Real Investor Case Study

"I was considering properties in two different neighborhoods in Austin. Using STRProfitMap's advanced analytics, I discovered that while the first location had higher ADR, its severe seasonality meant months of negative cash flow. The second location showed 15% lower peak revenue but maintained 68% occupancy year-round. I went with the second property and have maintained positive cash flow every month since purchase."

- Michael T., Real Estate Investor

Advanced Analytics Strategies

1. Market Trend Analysis

Our platform tracks historical performance data to help you identify emerging trends:

Review 12-24 month trend lines to identify markets on the rise
Look for increasing RevPAD with stable occupancy rates – this indicates healthy price growth
Identify markets where prices are rising but occupancy remains strong – these are undersupplied markets

2. Seasonality Optimization

Use our seasonal heat maps to understand exactly when demand peaks in different markets:

Identify complementary markets with opposite seasonal patterns for portfolio diversification
Plan maintenance and renovations during predictable low seasons
Adjust pricing strategies months in advance of seasonal shifts

3. Competitive Set Analysis

Zoom in on properties similar to your investment target:

Filter by bedroom count, amenities, location, and property type
Examine pricing strategies of the top-performing 10% of comparable properties
Identify amenity gaps that could give your property a competitive edge

Pro Tip: Export & Decision Matrix

When comparing multiple potential investments:

Export analytics data for your top markets
Create a decision matrix with your key criteria (initial investment, monthly cash flow, growth potential, etc.)
Weight each factor based on your investment goals
Use STRProfitMap data to score each potential investment
Calculate weighted totals to objectively compare opportunities

Action Plan: Getting Started with Analytics

Set Your Investment Criteria: Define your budget, target cash flow, and risk tolerance
Research Market Fundamentals: Use our analytics to identify markets that match your criteria
Analyze Historical Trends: Look at 12-24 month performance data to identify stable or growing markets
Evaluate Seasonal Patterns: Understand the revenue fluctuations throughout the year
Compare Against Benchmarks: See how potential properties perform against market averages
Create a Tracking Dashboard: Save your favorite markets to monitor performance over time
Set Alert Thresholds: Get notified when markets meet your specific performance criteria

Next Steps

Now that you understand how to utilize our advanced analytics, explore these related guides: