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Tomah, WI
Generally Investor Friendly
Local STR Agent
Local STR Agent

Short-term rentals are allowed in Tomah and in Monroe County, Wisconsin. However, lodging operations, including short-term vacation rentals, are subject to state and county licensing and tax obligations. Monroe County has been designated as an agent of the Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) and requires all tourist rooming houses, bed and breakfasts, and other lodging facilities—including short-term vacation rentals—to be licensed, even if operating only part-time. Tomah currently has no city-specific STR ordinance, but city leaders are actively evaluating local regulation (per a June 2025 Planning Commission agenda item to consider an ordinance establishing local regulation of short-term vacation rentals). Investors should therefore plan to comply with state-level requirements and Monroe County licensing, and monitor Tomah’s municipal updates for any new local rules.
Key points for investors:
Sources: WXOW article; Checkmate Rentals overview of Tomah’s local rules; Tomah Planning Commission agenda.
Tomah hosts earn a median $10,867/year with $76 ADR and 51% occupancy.
Top performers pull in $17,775+ per year.
See the full Tomah market breakdownCompliance checklist and action steps for new STR operators:
Property and zoning alignment
Obtain Monroe County lodging license
Tax registration and ongoing compliance
Prepare the property for operation and compliance
Track municipal updates
Source: Monroe County licensing information as summarized by WXOW.
Monroe County Lodging License
Wisconsin state and local lodging tax registrations
Zoning and land use alignment
Note: Application forms, specific renewal schedules, and fees are administered by the County and State. Consult the contacts listed below for current forms and requirements.
Source: Monroe County Health Department licensing summary (WXOW).
City (Tomah)
County (Monroe County)
State (Wisconsin)
Sources: WXOW (Monroe County licensing, ATCP 72); Tomah Planning Commission agenda (City consideration of local STR ordinance); Checkmate Rentals overview (no city-specific ordinance as of the latest update); City Zoning Administrator contact details (Comprehensive Plan).
Monroe County Health Department – Environmental Health/Licensing
City of Tomah – Zoning Administrator/Building Inspector
City of Tomah – City Clerk (tax/reporting liaison)
Wisconsin Department of Revenue (DOR)
Sources: WXOW (Monroe County licensing); Tomah Comprehensive Plan (contact names and addresses); City Clerk contact information from City website (see official City website listing for City Hall address).
Practical implication for investors: Monroe County’s lodging licensing requirement for STRs is currently in effect, and Wisconsin state tax obligations apply regardless of municipality. Treat compliance with county licensing and state tax as immediate requirements while you monitor Tomah for any local STR ordinance that could add permits,运营 standards, or reporting rules.
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Tomah is a small city in Monroe County, Wisconsin, with a population of roughly 9,400 residents. Sitting along the heavily traveled Interstate 90/94 corridor, it has long served as a convenient stopover for travelers moving between Madison, Wisconsin and Minneapolis–Saint Paul. The town carries the easy, unhurried character of a rural Midwestern community, surrounded by farmland, wooded bluffs, and the rolling terrain of the Driftless Area. It is perhaps best known as a gateway to some of Wisconsin's most popular outdoor recreation, including the famous Elroy-Sparta State Trail and the larger Wisconsin Dells region, while also serving the nearby Fort McCoy military installation and the Tomah VA Medical Center.
One of the biggest draws within an easy drive of Tomah is the Elroy–Sparta State Trail, a celebrated rail-trail that runs about 25 miles west of town near the neighboring city of Sparta. Stretching roughly 32 miles between Elroy and Sparta, the trail is famous for its three historic railroad tunnels, one of which is nearly a mile long and is unlit, requiring visitors to bring a flashlight. It is considered one of the oldest rail-trails in the United States and draws cyclists, hikers, and snowshoers throughout the warmer months.
About 50 miles to the southeast, the Wisconsin Dells region offers a completely different kind of getaway, centered on the scenic gorges of the Wisconsin River and a dense cluster of waterparks, resorts, and family attractions. Often called the "Waterpark Capital of the World," the Dells is one of the Midwest's most visited vacation destinations, making it a popular day trip or overnight excursion for guests staying in Tomah.
Closer to home, the Fort McCoy military installation lies just north of the city, and the surrounding countryside offers quieter outdoor recreation, including fishing and paddling on Lake Tomah within city limits and hiking in the wooded hills of the Driftless Area. The nearby town of Sparta also markets itself as the "Bicycling Capital of America," a designation tied to the Elroy-Sparta trail and a network of connecting routes that make the area a popular cycling destination in warmer months.
With its central location, easy interstate access, and proximity to both the natural beauty of the Driftless Area and the larger tourism draws of the Dells, Tomah offers a practical and appealing base for short-term rentals. Visitors can enjoy a quieter small-town atmosphere while remaining within a comfortable drive of some of central Wisconsin's most recognizable outdoor and family attractions.
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