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Jacksonville, TX
Very Investor Friendly
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Yes, short-term rentals are explicitly allowed in Jacksonville, Texas. The city recognizes and regulates short-term rentals as lodging establishments subject to hotel occupancy tax collection and reporting. Properties rented for less than 30 days per guest, including Airbnb and VRBO rentals, must comply with the same hotel occupancy tax requirements that apply to traditional hotels and motels.
All hotels and short-term rentals within Jacksonville city limits must register with the City using the provided registration form. There is no fee for registration.
Understand Tax Obligations: You must collect both state and local hotel occupancy taxes from guests renting rooms or spaces costing $15 or more per day for state taxes and $2 or more per day for local taxes.
Set Up Tax Collection Systems: Implement systems to collect the combined rate of 15% (6% state + 9% local) from each guest staying less than 30 days.
No tax shall be collected from guests who become permanent residents. A guest becomes a permanent resident under the following conditions:
Important Notes:
The city defines a "hotel" as any structure containing guest rooms occupied or intended for occupancy by paying guests, including:
This definition explicitly includes short-term rental platforms like Airbnb and VRBO for properties rented less than 30 days.
Jacksonville City Hall
Finance Department
Pre-Operation
Ongoing Operations
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Important Reminder: This guide provides specific information for Jacksonville, Texas. Properties outside city limits may be subject to different regulations. Always verify your specific property's jurisdiction and consult with local authorities for the most current requirements.


Jacksonville is a city located in Cherokee County, Texas, United States. The population was 13,997 at the 2020 U.S. census. It is the principal city of the Jacksonville micropolitan statistical area, which includes all of Cherokee County. Jacksonville is located in East Texas, north of the county seat, Rusk, and south of Tyler, in Smith County. Area production and shipping of tomatoes gained the town the title "Tomato Capital of the World". The impressive red iron ore rock Tomato Bowl, built by Works Progress Administration workers during the Great Depression, is home to the Jacksonville High School "Fightin' Indians" football and soccer teams. Annual events include the "Tops in Texas Rodeo" held in May and the "Tomato Fest" celebration in June.
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