Performance indicators for the Jacksonville short-term rental market based on reliable data.
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Reliable / Active
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Middle-Earners Gross Yield
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Middle-Earners Revenue
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Middle-Earners Occupancy
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Median Home Sale Price
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The highest-performing listings in Jacksonville.
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Very Investor friendly
Jacksonville explicitly allows short‑term rentals citywide, requires only a free city registration, and imposes a straightforward hotel occupancy tax (15% combined) with simple monthly filing—no caps, zoning limits, or inspections. The city’s clear guidance and supportive tone make compliance manageable and investor‑friendly.
Local STR Agent
STR specialist · Jacksonville, TX
Jacksonville is a city located in Cherokee County, Texas, United States. The population was 13,997 at the 2020 U.S. census. It is the principal city of the Jacksonville micropolitan statistical area, which includes all of Cherokee County. Jacksonville is located in East Texas, north of the county seat, Rusk, and south of Tyler, in Smith County. Area production and shipping of tomatoes gained the town the title "Tomato Capital of the World". The impressive red iron ore rock Tomato Bowl, built by Works Progress Administration workers during the Great Depression, is home to the Jacksonville High School "Fightin' Indians" football and soccer teams. Annual events include the "Tops in Texas Rodeo" held in May and the "Tomato Fest" celebration in June.