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Florence, Oregon

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Florence

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Florence, OR

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STR Regulations for Florence, Oregon

Short-Term Rental Investment Guide: Florence, Oregon

Overview: Are Short-Term Rentals Allowed in Florence, Oregon?

Yes, short-term rentals are explicitly allowed in Florence, Oregon. However, the city is currently developing comprehensive regulations, and investors must navigate a regulatory framework that is evolving. Florence, OR defines STRs as "residential units or a portion of a residential unit that is typically rented for 30 days or less as transient lodging accommodations" including listings on platforms like Airbnb, VRBO, and Holiday Letting.

What do Airbnb hosts actually earn in Florence?

Florence hosts earn a median $34,012/year with $235 ADR and 55% occupancy.

Top performers pull in $49,688+ per year.

See the full Florence market breakdown

How to Start a Short-Term Rental Business in Florence, OR

Step 1: Understanding the Current Requirements

Currently, Florence, OR requires two specific items for STR operation:

  1. City Business License: All STRs must obtain a valid city business license
  2. Property Compliance: Ensure your property meets residential zoning requirements (note: Accessory Dwelling Units cannot be used as STRs)

Step 2: Future Regulatory Compliance

The city is actively developing comprehensive STR regulations. Based on meeting records, the following elements are being considered:

  • Registration and enforcement software implementation
  • Good Neighbor Guidelines
  • Fire & Life Safety checklists
  • Business license regulation framework (likely Title 3, Chapter 13)

Step 3: Monitoring Regulatory Development

Investors should monitor city council meetings and planning commission sessions, as regulations are actively being drafted. The city has held multiple work sessions on this topic, including meetings on March 1, 2023, March 28, 2023, January 9, 2024, June 13, 2024, and September 12, 2024.

Required Documents, Permits, and Guidelines

Currently Required:

  1. City Business License
    • Application available through Administrative Services
    • Standard business licensing process
    • Contact: (541) 997-8237

Currently Prohibited:

  1. Accessory Dwelling Units (ADUs)
    • ADUs cannot be used as short-term rentals per FCC 10-10-6-C
    • This is a firm prohibition in current regulations

Future Requirements (Under Development):

  • Registration with enforcement software (proposed)
  • Fire & Life Safety compliance checklists (proposed)
  • Good Neighbor Guidelines adherence (proposed)
  • Compliance with new Title 3, Chapter 13 (proposed)

Specific Regulations by Jurisdiction

City of Florence, OR - Current Regulations:

Definitions:

  • STRs include houses, duplexes, multi-plexes, apartments, condominions, houseboats, trailers, and other residential dwelling units
  • Must be rented for transient lodging occupancy (30 days or less)
  • Must be zoned residential or have residential-only building occupancy

Current Requirements:

  • Business license mandatory
  • ADU prohibition
  • Standard residential zoning compliance

Future Regulations:

  • Comprehensive licensing framework (under development)
  • Safety compliance requirements (under development)
  • Registration and tracking systems (under development)

Lane County Level:

No specific county-level STR regulations are mentioned in the provided content. County regulations may exist but were not detailed in the source materials.

State of Oregon Level:

The content notes that "Oregon does not have a standard, statewide definition" for short-term rentals, indicating that regulations are primarily local. However, investors should research state-level requirements for:

  • Business registration
  • State tax obligations (Transient Room Tax)
  • State building and safety codes
  • Oregon Short-Term Rental Advisory Committee recommendations

Contact Information for Local Authority

Primary Contact:

City of Florence - Planning Department

  • Address: 250 Highway 101, Florence, OR 97439
  • Phone: (541) 997-8237
  • Email: planningdepartment@ci.florence.or.us
  • Office Hours: Monday - Friday, 8:00 AM - 4:00 PM
  • Attn: Community Development Department

City Council:

  • Contact through City Hall for policy questions
  • Meeting schedules available on city website

Key Resources:

  • Business Licenses: Administrative Services Department
  • Code Enforcement: Planning Department
  • Zoning Questions: Planning Department

Links to Source Pages

Primary Source:

  • City of Florence Short-Term Rental Housing Resources - Main information page

Supporting Documents:

  • Florence City Code Title 3, Chapter 7 (Transient Room Tax)
  • FCC 10-10-6-C (ADU Regulations)
  • Accessory Dwelling Units Information
  • Business Licenses

Meeting Records:

  • Various work session packets and meeting materials referenced in the city page
  • Public input session scheduled for October 13, 2025

Investment Considerations and Recommendations

Market Status:

  • STR regulations are in active development
  • Current requirements are minimal but expanding
  • City is engaging stakeholders through advisory committees and public input sessions

Compliance Strategy:

  1. Immediate: Obtain business license and ensure residential zoning compliance
  2. Short-term: Monitor proposed regulations and prepare for compliance
  3. Long-term: Build relationships with planning department for regulatory clarity

Risk Factors:

  • Evolving regulatory landscape
  • ADU prohibition limits property options
  • Future requirements may include additional safety and operational standards

Investment Opportunities:

  • Existing residential properties outside ADU restrictions
  • Properties with established rental history
  • Properties in areas with strong tourism demand

This guide reflects the current state of STR regulations in Florence, OR as of the provided content. Given the active regulatory development, investors should maintain regular contact with the planning department for updates on new requirements.

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Florence

Market Saturation Score

036912
Moderate Saturation
5/ 12
months with declining YoY revenue
5–7 declining months: moderate saturation risk - market may be nearing capacity.
View Full Florence Market Analysis

Photos of Florence

Overview of Florence

Florence is a small coastal city in Lane County, Oregon, set at the mouth of the Siuslaw River where it meets the Pacific Ocean. With a population of roughly 8,500 residents, it carries the easygoing rhythm of a working harbor town wrapped in dramatic coastal scenery. Long popular with travelers driving the Oregon Coast Highway, Florence is best known as a gateway to the Oregon Dunes and as a launching point for exploring the central Oregon Coast. The city sits about 60 miles west of Eugene, the nearest major city and home to the University of Oregon, and roughly 170 miles southwest of Portland, making it a convenient stop for road-trippers looping through the Pacific Northwest.

A short drive north of town brings visitors to Heceta Head Lighthouse, perched on a headland roughly 13 miles up the coast. Often counted among the most photographed lighthouses in the United States, the 56-foot tower overlooks a rocky shoreline and the surrounding old-growth forest, with a nearby bed-and-breakfast in the assistant lightkeeper's house. A few miles farther along the same coastal road lies Sea Lion Caves, a privately owned wildlife preserve and elevator-accessed cliff cave that's home to a year-round population of Steller sea lions. The attraction sits about 11 miles from Florence and offers elevated viewpoints even when the cave itself is closed to visitors.

Just south of the city, the Oregon Dunes National Recreation Area stretches for roughly 40 miles along the coast between Florence and Coos Bay. Managed primarily by the U.S. Forest Service, it features some of the largest expanses of wind-shaped sand dunes in North America, drawing off-highway vehicle riders, sandboarders, hikers, and horseback riders. The dunes begin within a few miles of Florence's southern edge, putting riders and walkers essentially at the city's doorstep. The adjoining Jessie M. Honeyman Memorial State Park, just a few miles south of downtown, adds freshwater swimming, camping, and trail access alongside its own dune landscapes, offering a quieter alternative to the more expansive federal recreation area.

Back in town, Old Town Florence lines the north bank of the Siuslaw River with restored wooden storefronts, galleries, seafood restaurants, and a scenic bridge crossing to the south side. The waterfront district anchors the city's identity, hosting events throughout the year and serving as the natural gathering place for visitors after a day on the coast.

Florence appeals to short-term rental owners because it combines a compact, walkable downtown with quick access to some of the most distinctive outdoor experiences on the Oregon Coast. Travelers arrive for the dunes, the lighthouses, the sea caves, and the slower pace of a riverfront town, and they tend to stay for several nights while exploring the surrounding region. That blend of natural spectacle and small-town comfort gives the city a steady, year-round draw that goes well beyond a single summer season.

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