Performance indicators for the Florence short-term rental market based on reliable data.
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The highest-performing listings in Florence.
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Challenging to Investors
STRs are permitted under Lincoln County, but all seven regions are at their caps with zero licenses available; new entrants must join a waitlist and enter lottery drawings. High licensing fees ($900 new, $650 renewal) and mandatory inspections add cost and compliance complexity. Even though the framework is clear, strict caps and zero availability create substantial barriers for investors.
Local STR Agent
STR specialist · Florence, OR
Florence, Oregon is a picturesque coastal city located along the central Oregon coast. With a population of approximately 9,000 residents, Florence is known for its small-town charm and natural beauty. It is situated about 60 miles west of Eugene, the nearest major city.
Among Florence's numerous attractions are its stunning coastal landscapes and historical sites. Prominent landmarks include the Heceta Head Lighthouse (https://hecetalighthouse.com/),,) one of the most photographed lighthouses in the United States, and the Oregon Dunes National Recreation Area (https://www.fs.usda.gov/recarea/siuslaw/recarea/?recid=42465),,) offering unique opportunities for dune buggy rides, hiking, and sandboarding.
The Siuslaw River, which flows through the city, is another alluring feature, especially for those interested in fishing or boating. The Old Town district (https://florencechamber.com/old-town-district/),,) with its boutiques, art galleries, and restaurants, adds a quaint charm to the city, making it a desirable destination for short-term rentals.
Tourism remains a significant part of Florence's economy, and demand for short-term rentals is bolstered by its natural attractions and proximity to larger cities. The city's coastal location, combined with its historical sites and recreational activities, makes Florence a compelling location for short-term visitors seeking a serene yet engaging getaway.