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Highlands, NC
Unfriendly To Investors
Local STR Agent
Local STR Agent

Short-term rentals are explicitly prohibited in Highlands, North Carolina, with a complete ban scheduled to take effect on September 19, 2027. This represents one of the most restrictive regulatory environments for short-term rentals in the United States. The Town of Highlands Board of Commissioners voted 4-1 on September 19, 2024, to implement what is known as "amortization" – a legal mechanism that phases out existing short-term rental operations over a specified period.
This regulatory approach is unprecedented in North Carolina, making Highlands the first municipality in the state to eliminate short-term rentals through amortization. The decision affects the vast majority of residential properties in Highlands, as R-1 and R-2 districts comprise the majority of residential zoning in the town.
Highlands hosts earn a median $47,830/year with $369 ADR and 50% occupancy.
Top performers pull in $68,067+ per year.
See the full Highlands market breakdownStarting a new short-term rental business in Highlands is extremely limited and not recommended without extensive legal consultation. The regulatory environment is actively hostile to new STR operations, with severe restrictions and an impending total ban.
Tourist Homes in R-2 Zones Only:
High-Risk Factors:
Due Diligence Requirements:
Essential Documentation:
Operational Requirements:
Regulatory Compliance:
Operational Standards:
State and County Requirements:
Local Requirements:
Comprehensive Zoning Restrictions:
R-1 Residential Districts:
R-2 Residential Districts:
Commercial Districts:
Amortization Implementation:
The amortization process provides a transition period for existing operators while completely eliminating the use by a specified date. This approach:
Operational Standards (UDO Section 6.5.18):
No specific county-level short-term rental regulations were identified beyond standard state requirements. The county follows state guidelines for:
Current State Framework:
Legislative Activity:
Primary Contact for STR Regulations and Permits:
General Administrative Services:
County-Level Business Services:
Pro-STR Advocacy Group and Legal Challenge Updates:
Anti-STR Advocacy Group:
Official Town Resources:
Advocacy Group Websites:
Third-Party Analysis:
News Coverage:
Investing in short-term rentals in Highlands, NC is extremely high-risk and categorically not recommended for new investors. The regulatory environment represents a worst-case scenario for STR operators, characterized by:
The situation in Highlands serves as a cautionary case study demonstrating how rapidly local regulations can eliminate previously viable STR investments. The regulatory framework is fundamentally incompatible with sustainable short-term rental operations, making Highlands unsuitable for STR investment at any scale.
Investors should monitor ongoing litigation between Save Highlands and the Town of Highlands, as favorable court decisions could potentially modify or eliminate the amortization timeline. However, the current political and regulatory environment suggests that any modifications would likely be limited in scope and duration.
For current STR operators, the priority should be maximizing remaining revenue while developing transition strategies. For potential investors, the recommendation is unambiguous: avoid Highlands and seek opportunities in jurisdictions with supportive or stable STR regulatory frameworks.
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Highlands is a small, well-heeled mountain town tucked into the Blue Ridge Mountains of western North Carolina, in Macon County near the state's southern tip where the borders with Georgia and South Carolina converge. The town sits on a high plateau at roughly 4,000 feet of elevation, giving it a noticeably cooler climate than the surrounding lowlands, and it has a year-round population of about 1,000 residents that swells considerably with seasonal visitors. Long popular as a refined summer escape, Highlands is best known for its crisp mountain air, dense forests, and abundance of waterfalls, and it serves as a gateway to both the Nantahala National Forest and the southern Blue Ridge highlands. It lies about 110 miles northeast of Atlanta, the nearest major city, roughly a two-and-a-half-hour drive, and about 80 miles southwest of Asheville, around a two-hour drive.
Downtown Highlands centers on a compact, walkable main street lined with independent boutiques, art galleries, and restaurants, giving the town a polished but unhurried feel. The streets are easily explored on foot, and the small scale of the commercial core makes it a popular gathering point for visitors after a day of hiking or waterfall hunting. It sits within a few minutes' drive of virtually every place guests stay in the area.
Just outside town, Gorges State Park delivers some of the most dramatic scenery in the region, with steep gorges, tumbling creeks, and the thundering Rainbow Falls and Turtleback Falls. It is roughly 25 to 30 minutes east of Highlands, near the community of Sapphire, and offers a wilder, less crowded experience than many of North Carolina's more heavily visited parks. The surrounding Nantahala National Forest blankets much of the plateau around town and adds hundreds of miles of trails, rivers, and backcountry for hiking, fly fishing, and scenic drives along the Mountain Waters Scenic Byway.
A short drive west of town, Dry Falls — also called Upper Cullasaja Falls — lives up to its name, allowing visitors to walk behind the curtain of water without getting wet. The falls lie along U.S. 64 between Highlands and Franklin, about ten minutes from the center of town, and pair well with nearby Bridal Veil Falls and Cullasaja Gorge as part of a half-day waterfall loop. Closer in, Satulah Mountain and the trails off Horse Cove Road offer shorter hikes with sweeping views back over the town and across the Georgia line.
Highlands is a natural base for short-term rentals because it blends small-town sophistication with quick access to some of the most dramatic natural features in the southern Appalachians. Guests arrive for the cool summer weather, the foliage in fall, and the easy reach of waterfalls, gorges, and national forest, and they stay in a community that feels both curated and genuinely connected to the mountains around it.
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