Highlands, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Highlands short-term rental market based on reliable data.

Listings

280 / 608

Reliable / Active

Cap Rate

5%

Middle-Earners Gross Yield

Revenue

$49,524

Middle-Earners Revenue

Occupancy

50%

Middle-Earners Occupancy

Home Value

$1,010,831

Median Home Sale Price

Top Earners

$95,742

Top-Earners Revenue

Highlands

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Highlands.

Loading top listings...

D

Unfriendly to Investors

Highlands Regulations

The town is phasing out short-term rentals, with a complete ban in most residential zones by September 19, 2027, and only extremely limited, owner-occupied tourist homes allowed with special permits in R-2.

View Highlands Regulations →

Local STR Agent

STR specialist · Highlands, NC

Trusted Expert
Get Expert Help In Highlands
Free consultation Response within 24h

About Highlands

Highlands, North Carolina, is a charming small town located in the southern Appalachian Mountains. Known for its picturesque landscapes, the town sits at an elevation of over 4,000 feet. It boasts a modest population of approximately 1,100 residents, making it an ideal location for those seeking a tranquil getaway. Highlands is situated about 130 miles northeast of Atlanta, Georgia, the closest major city.

Highlands is a popular destination for short-term rentals due to its natural beauty and cultural attractions. Outdoor enthusiasts can explore the stunning surroundings like Whiteside Mountain, noted for its dramatic cliffs and hiking trails. More information about Whiteside Mountain can be found on the US Forest Service website.

Another landmark is the Highlands Botanical Garden, which provides a serene setting for nature walks and exploration of local flora. Details about visiting can be found on the The Highlands Biological Station website.

For those interested in the arts, The Bascom: A Center for the Visual Arts offers an array of exhibitions and workshops, making it a cultural hub in the area. You can learn more about their programs on The Bascom's official website.

Overall, the combination of natural beauty, tranquil environment, and cultural activities makes Highlands, NC, a highly appealing destination for short-term rentals.

startup landing logo

Copyright © 2026 HomeRun Analytics, Inc

Explore

HomeCountry ExplorerProperty Analyzer

Resources

Market ComparatorRegulationsBlog

Trusted by STR investors in 50+ U.S. states

Built by investors, for investors

STRProfitMap® is a registered trademark of HomeRun Analytics, Inc