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Winona, MN
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes, short-term rentals are explicitly allowed in Winona, Minnesota. The city classifies these operations as "Tourist Homes" and permits them under a structured regulatory framework. Since 2017, Winona has operated under an interim use permit (IUP) system, with the city having issued 41 permits to date. Currently, 22 active IUPs exist for non-owner-occupied, single-family properties in residential districts, along with additional permits for owner-occupied and multi-unit buildings.
The market has grown steadily since 2017, but recent discussions indicate the city is considering additional restrictions to balance property rights with housing stock preservation concerns. Notably, short-term rental units currently represent approximately 0.6% of Winona's total housing stock.
Winona hosts earn a median $27,116/year with $138 ADR and 58% occupancy.
Top performers pull in $33,761+ per year.
See the full Winona market breakdownZoning Verification
Permit Application
Inspection Scheduling
License Acquisition
Ongoing Compliance
The Winona market is primarily tourism-driven, with peak activity during seasonal events and summer months. Properties catering to leisure travelers and event visitors perform best. Consider the city's existing housing stock dynamics—422 rental unit permits have been issued since 2017, significantly exceeding projected needs, while only 55 single-family home permits were issued despite a projected need of 261 units by 2031.
Owner vs. Non-Owner Occupied Classifications
Existing Limitations
Current Permit Status
Under Consideration (Planning Commission Level)
Policy Rationale Planning Commission discussions reveal concerns about neighborhood cohesion and housing stock preservation, particularly for non-owner-occupied single-family properties in lower-density residential districts. The proposed measures aim to prevent clustering and preserve community character.
Winona County provides oversight through the Planning and Environmental Services Department, which coordinates with city-level regulations and ensures compliance with broader land use policies.
State regulations apply in addition to local requirements, particularly regarding taxation, business licensing, and safety standards. Hosts must comply with Minnesota's lodging tax requirements and any applicable state business regulations.
City of Winona - Planning and Environmental Services Department
Disclaimer: This guide reflects information available as of the provided sources. Regulations may change through ongoing Planning Commission discussions and City Council actions. Investors should verify current requirements with official city sources before making investment decisions.
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Winona is a small city in southeastern Minnesota and serves as the seat of Winona County. With a population of roughly 25,000, it has the feel of a classic Midwestern river town, set among the limestone bluffs of the upper Mississippi River valley. The community has a strong college-town identity, anchored by Winona State University and Saint Mary's University of Minnesota, and it is widely known as a gateway to the Driftless Area, a region of the upper Midwest that escaped glaciation and is distinguished by its steep ridges, deep river valleys, and small farming communities. Winona sits about 120 miles southeast of the Twin Cities, Minneapolis and Saint Paul, a drive of roughly two and a half hours along the Mississippi.
One of the most popular local destinations is Garvin Heights Park, a city park perched on the bluffs overlooking the Mississippi. From the lookout, visitors can see for miles up and down the river, with the water bending around wooded islands and the bluffs rising on the Wisconsin side just across the channel. The park is only minutes from downtown Winona and is a favorite spot at sunset.
A short drive south of the city brings visitors to Great River Bluffs State Park, which stretches along the Minnesota side of the river bluffs. The park offers hiking trails through oak savanna and prairie, overlooks with sweeping river vistas, and seasonal camping, making it a strong draw for travelers who want to combine a small-city stay with easy access to hiking and scenic driving.
In the heart of the city, the Minnesota Marine Art Museum houses an unexpectedly large collection of American and international art with a focus on works inspired by water and the natural world, including paintings by major American artists. The downtown itself is a compact, walkable stretch of locally owned shops, restaurants, and historic buildings along the riverfront, with the levee and the riverwalk providing a pleasant place to stroll.
Just across the Mississippi, Perrot State Park in Trempealeau, Wisconsin, is about a 30-minute drive from Winona and offers additional bluff-top hiking, camping, and access to the Trempealeau National Wildlife Refuge, a major stopover for migratory birds along the Mississippi Flyway.
Winona makes a compelling base for short-term rentals because it offers an unusual combination: a walkable, historic small city with a lively college-town atmosphere, immediate access to the Mississippi River, and a surrounding landscape of bluffs, state parks, and small river towns that reward day trips in any direction. Visitors who come for the scenery, the outdoor recreation, or the regional road trip through the Driftless Area tend to find that Winona provides both the amenities and the setting to anchor a memorable stay.
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