Winona, MN

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Winona short-term rental market based on reliable data.

Listings

89 / 154

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$27,497

Middle-Earners Revenue

Occupancy

61%

Middle-Earners Occupancy

Home Value

$251,767

Median Home Sale Price

Top Earners

$49,548

Top-Earners Revenue

Winona

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Winona.

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B

Generally Investor friendly

Winona Regulations

Winona explicitly permits STRs (Tourist Homes) via Interim Use Permits, with a straightforward path through inspections, licensing, and ongoing compliance. A 30% per-block cap exists but isn’t binding yet (22 active non‑owner‑occupied units, 0.6% of housing stock). Proposed 500‑foot buffers and a 1–3% total cap are under review, signaling potential future constraints but not yet in force.

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About Winona

Winona ( win-OH-nə) is a city in and the county seat of Winona County, Minnesota, United States. Located in bluff country on the Mississippi River, its most noticeable physical landmark is Sugar Loaf. The population was 25,948 at the 2020 census.

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