Winona, MN

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Winona short-term rental market based on reliable data.

Listings

93 / 161

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$27,116

Middle-Earners Revenue

Occupancy

58%

Middle-Earners Occupancy

Home Value

$261,008

Median Home Sale Price

Top Earners

$46,217

Top-Earners Revenue

Winona

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Winona.

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B

Generally Investor friendly

Winona Regulations

Winona explicitly permits STRs (Tourist Homes) via Interim Use Permits, with a straightforward path through inspections, licensing, and ongoing compliance. A 30% per-block cap exists but isn’t binding yet (22 active non‑owner‑occupied units, 0.6% of housing stock). Proposed 500‑foot buffers and a 1–3% total cap are under review, signaling potential future constraints but not yet in force.

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About Winona

Winona is a small city in southeastern Minnesota and serves as the seat of Winona County. With a population of roughly 25,000, it has the feel of a classic Midwestern river town, set among the limestone bluffs of the upper Mississippi River valley. The community has a strong college-town identity, anchored by Winona State University and Saint Mary's University of Minnesota, and it is widely known as a gateway to the Driftless Area, a region of the upper Midwest that escaped glaciation and is distinguished by its steep ridges, deep river valleys, and small farming communities. Winona sits about 120 miles southeast of the Twin Cities, Minneapolis and Saint Paul, a drive of roughly two and a half hours along the Mississippi.

One of the most popular local destinations is Garvin Heights Park, a city park perched on the bluffs overlooking the Mississippi. From the lookout, visitors can see for miles up and down the river, with the water bending around wooded islands and the bluffs rising on the Wisconsin side just across the channel. The park is only minutes from downtown Winona and is a favorite spot at sunset.

A short drive south of the city brings visitors to Great River Bluffs State Park, which stretches along the Minnesota side of the river bluffs. The park offers hiking trails through oak savanna and prairie, overlooks with sweeping river vistas, and seasonal camping, making it a strong draw for travelers who want to combine a small-city stay with easy access to hiking and scenic driving.

In the heart of the city, the Minnesota Marine Art Museum houses an unexpectedly large collection of American and international art with a focus on works inspired by water and the natural world, including paintings by major American artists. The downtown itself is a compact, walkable stretch of locally owned shops, restaurants, and historic buildings along the riverfront, with the levee and the riverwalk providing a pleasant place to stroll.

Just across the Mississippi, Perrot State Park in Trempealeau, Wisconsin, is about a 30-minute drive from Winona and offers additional bluff-top hiking, camping, and access to the Trempealeau National Wildlife Refuge, a major stopover for migratory birds along the Mississippi Flyway.

Winona makes a compelling base for short-term rentals because it offers an unusual combination: a walkable, historic small city with a lively college-town atmosphere, immediate access to the Mississippi River, and a surrounding landscape of bluffs, state parks, and small river towns that reward day trips in any direction. Visitors who come for the scenery, the outdoor recreation, or the regional road trip through the Driftless Area tend to find that Winona provides both the amenities and the setting to anchor a memorable stay.

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