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Marina, California

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Marina, CA

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STR Regulations for Marina, California

Overview: STR Status in Marina, California

YES, short-term rentals are explicitly allowed in Marina, California but with significant restrictions. Marina permits STRs only in primary residences that are owner-occupied duplexes or single-family dwellings. The city implemented a comprehensive STR ordinance (effective December 5, 2019) that establishes a permitting system, tax requirements, and operational standards to balance economic opportunities with neighborhood preservation.

What do Airbnb hosts actually earn in Marina?

Marina hosts earn a median $31,924/year with $184 ADR and 67% occupancy.

Top performers pull in $46,287+ per year.

See the full Marina market breakdown →

How to Start a Short-Term Rental Business in Marina

Starting an STR business in Marina requires completing three mandatory steps in sequence:

Step 1: Secure Your Property Qualification

  • Verify your property qualifies as a primary residence (your permanent residence documented by two forms of identification)
  • Confirm the property is either a duplex or single-family dwelling (any zoning district is acceptable)
  • Note that ADUs and JADUs are prohibited from STR use
  • Accept that you can only operate one STR since you can have only one primary residence

Step 2: Obtain Your STR Permit

  • Apply through the Online Permit Portal
  • Submit required documentation proving primary residence status
  • Pay the $160 application fee
  • Note permits expire June 30th annually regardless of issuance date

Step 3: Complete Business Licensing and Tax Setup

  • Obtain a business license from HdL Companies
  • Register for monthly Transient Occupancy Tax (TOT) remittance
  • Set up systems for collecting and remitting the 14% TOT

Required Documents, Permits, Licenses, and Guidelines

Short-Term Rental Permit

Required Information:

  • Property owner's name, address, assessor's parcel number (APN), and telephone number
  • Anticipated daily rental charge
  • Written acknowledgment of TOT payment responsibility
  • Proof of primary residence status (two forms of identification)
  • Valid business license number (must be included in all STR solicitations)

Fees:

  • Application fee: $160
  • Annual renewal fee: $115

Validity:

  • Expires June 30th of each calendar year
  • Must be renewed annually to continue operation
  • Does not run with the land (transfers only under specific ownership changes)

Business License

  • Required after STR permit approval
  • Obtain through HdL Companies
  • Must be maintained throughout STR operation
  • Business license number required in all STR advertising

Transient Occupancy Tax (TOT) Registration

  • 14% tax rate on all STR bookings
  • Collected from guests and remitted monthly to the city
  • Due at the end of every month for active STRs
  • Both STR owners and hosting platforms share TOT collection/remittance responsibility

Specific Regulations for Short-Term Rentals

Property Eligibility and Use Restrictions

  • Eligible Properties: Owner-occupied duplexes and single-family dwellings
  • Ineligible Properties: Accessory Dwelling Units (ADUs), Junior ADUs (JADUs), long-term rental units
  • Zoning: No restrictions by zone classification
  • Ownership: Must be primary residence with documented owner occupancy

Operational Standards

Maximum Occupancy Limits: | Bedrooms | Maximum Guests | |----------|---------------| | 0 (studio) | 2 | | 1 | 4 | | 2 | 6 | | 3 | 8 | | 4 | 10 | | 5+ | 12 |

Time Limitations:

  • Rentals limited to 29 consecutive days or less
  • STR permits valid for one year maximum
  • Annual permit expiration: June 30th

Good Neighbor Requirements:

  • Must display good neighbor brochure on premises
  • Subject to noise regulations per Marina Municipal Code Chapter 9.24
  • Compliance with all applicable occupancy and use laws required

Permit Management

  • Change in Ownership: Permits invalidated by property sale (except spouse/domestic partner additions to title or trust conversions under same ownership)
  • Reapplication: 40-day deadline after ownership change to reapply
  • Revocation: City may revoke permits for code violations
  • Appeals: Revocation decisions may be appealed per Section 17.58.050 (filing fee required)

Hosting Platform Requirements

  • Platforms must collect and remit TOT as agents of owners
  • Required to disclose listing details to city regularly
  • Cannot process bookings for unlisted properties
  • Must verify property appears on city registry before accepting booking fees

Contact Information

City of Marina - Community Development Department

Address: 211 Hillcrest Avenue, Marina, CA 93933
Phone: 831-884-1278
Email: marina@cityofmarina.org
Website: cityofmarina.org
Responsibilities: STR permits, zoning compliance, ordinance enforcement

HdL Companies (Business Licensing & TOT Collection)

Phone: (831) 233-6558
Email: marina@hdlgov.com
Website: marina.hdlgov.com
Responsibilities: Business licenses, TOT collection/remittance, monthly reporting

Online Services

STR Permit Application Portal: Online Permit Portal
TOT Payment Portal: HdL TOT Portal

Links to Source Pages

Official City Resources

  • City of Marina Short-Term Rentals Page
  • Marina Municipal Code Section 17.42.170 - Short-Term Rentals
  • Marina Municipal Code Chapter 3.12 - Transient Occupancy Tax
  • Marina Municipal Code Section 17.04.260 - Duplex Definition
  • Marina Municipal Code Section 17.04.280 - Dwelling, One-Family

Application and Payment Portals

  • Online Permit Portal - STR Applications
  • HdL Business License Portal
  • HdL TOT Payment Portal

Supporting Documentation

  • Short-Term Rental Permit Standards and Agreement

This guide provides comprehensive coverage of Marina's STR regulatory framework. Investors should note that Marina's regulations prioritize owner-occupied primary residences and impose strict limits on property types and occupancy levels to maintain residential neighborhood character.

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Marina

Market Saturation Score

036912
Moderate Saturation
7/ 12
months with declining YoY revenue
5–7 declining months: moderate saturation risk - market may be nearing capacity.
View Full Marina Market Analysis →

Photos of Marina

Overview of Marina

Marina is a city in Monterey County, California, United States. As of the 2020 census, the population was 22,359, up from 19,718 in 2010. The city is located along the central coast of California, 8 miles (13 km) west of Salinas and 8 miles (13 km) northeast of Monterey. It is on California State Route 1 between Monterey and Santa Cruz and sits at an elevation of 43 feet (13 m).Marina was incorporated in 1975 and is the newest city in the Monterey area. It includes part of the California State University, Monterey Bay campus, the UC Santa Cruz UC MBEST center, and the Veterans Transition Center (VTC). In 2012, Marina was named one of the 100 Best Communities for Young People by America's Promise Alliance. The Fort Ord Station Veterinary Hospital, built in 1941 to provide healthcare for U.S. Army horses and mules, was listed on the National Register of Historic Places in 2014.

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