Performance indicators for the Marina short-term rental market based on reliable data.
Listings
Reliable / Active
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Middle-Earners Gross Yield
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Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
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Median Home Sale Price
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Top-Earners Revenue
The highest-performing listings in Marina.
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Generally Investor friendly
Marina explicitly allows STRs in owner-occupied primary residences (single-family/duplex), with a straightforward online permit process and moderate fees (~$160 + ~$115 renewal), standard 14% TOT, and reasonable occupancy limits—no citywide cap on number of permits. The main constraints are the owner-occupancy requirement (limits investor scalability) and annual permit renewal/ownership transfer rules, but compliance is clear and manageable.
Local STR Agent
STR specialist · Marina, CA
Marina is a city in Monterey County, California, United States. As of the 2020 census, the population was 22,359, up from 19,718 in 2010. The city is located along the central coast of California, 8 miles (13 km) west of Salinas and 8 miles (13 km) northeast of Monterey. It is on California State Route 1 between Monterey and Santa Cruz and sits at an elevation of 43 feet (13 m).Marina was incorporated in 1975 and is the newest city in the Monterey area. It includes part of the California State University, Monterey Bay campus, the UC Santa Cruz UC MBEST center, and the Veterans Transition Center (VTC). In 2012, Marina was named one of the 100 Best Communities for Young People by America's Promise Alliance. The Fort Ord Station Veterinary Hospital, built in 1941 to provide healthcare for U.S. Army horses and mules, was listed on the National Register of Historic Places in 2014.