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Pembine, WI
Generally Investor Friendly

A practical, step‑by‑step playbook based on the provided town and county materials:
Pembine hosts earn a median $19,562/year with $174 ADR and 44% occupancy.
Top performers pull in $29,740+ per year.
See the full Pembine market breakdownLocal (Town of Stephenson) — what may apply to an STR operator
State of Wisconsin — what applies to lodging operations
Town of Stephenson (includes Pembine)
Marinette County
State of Wisconsin
Town of Stephenson (Stephenson, WI — includes Pembine)
Building Inspector — Jane Meissner
Town Clerk (Fireworks, Event, and Temporary Class B Retailer’s License applications)
Treasurer (Dog Licenses)
Burning Permits (outside Town issuance)
County/
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Revenue data, top neighborhoods, seasonal trends, and the key regulations for Pembine, Wisconsin in one email.


Pembine is a small unincorporated community in Marinette County, in the far northeastern corner of Wisconsin, just south of the Michigan border. With a population of well under 1,000, the community has the feel of a quiet northwoods gateway town, ringed by dense forest, river valleys, and an extensive network of seasonal trails. Long known as a staging point for hunters, anglers, snowmobilers, and ATV riders heading into the Wisconsin northwoods, Pembine sits along U.S. Highway 141 about 150 miles north of Green Bay, the nearest major city, and roughly 35 miles north of Marinette, the nearest city of meaningful size.
A few miles east of town, the Menominee River forms the state line between Wisconsin and Michigan's Upper Peninsula, and it shapes much of the recreation around Pembine. The river corridor offers fishing for smallmouth bass and walleye, paddling on its slower stretches, and access to public lands on both sides of the border, making it a frequent stop for visitors who want a taste of the wild character that defines the upper Great Lakes region.
To the west and south, the Chequamegon-Nicolet National Forest covers a vast swath of northern Wisconsin, with portions extending into Marinette County and the lands immediately surrounding Pembine. Within an hour's drive, travelers can reach trailheads for hiking, backcountry camping, and mountain biking, as well as a network of groomed snowmobile and ATV routes that link the community to a much larger regional trail system. The forest's presence is the main reason the area draws visitors in every season.
Threaded through the area are smaller lakes, trout streams, and county-owned recreation areas with campgrounds and boat launches that see heavy use in summer and fall. State and county parks in Marinette County add swimming beaches, picnic areas, and short hiking trails, and they tend to be far less crowded than the marquee destinations in the southern part of the state. Together, these quieter spots round out a "four-season" outdoor identity that few Wisconsin communities of Pembine's size can claim.
For short-term-rental owners and investors, Pembine's appeal comes down to geography and seasonality. It is small and unincorporated, but it sits at the intersection of major trail systems, the Menominee River, and federal forest land, and it functions as the closest service hub for recreation seekers passing through this corner of the state. Visitors who want to experience Wisconsin's northwoods without the crowds and rates of bigger destinations like Eagle River or Minocqua increasingly look to communities like Pembine, where cabin stays, river access, and trail access converge in a single, easy-to-reach base.
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