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Marshfield, WI
Generally Investor Friendly
Local STR Agent

Yes, short-term rentals are allowed in Marshfield, WI. However, the operation of an STR is explicitly regulated and requires a license. The City of Marshfield requires a license for any property rented out for 29 days or less. This requirement was implemented starting June 1, 2020. The license is a critical step to ensure compliance with local, county, and state regulations. Operating an STR without the proper license is illegal and can result in fines or legal action.
Starting an STR in Marshfield involves a clear, multi-step process centered around obtaining the necessary licenses and permits. The process is managed by the City Clerk's office.
To obtain a City of Marshfield Short-Term Rental License, an applicant must submit the following:
The application includes a checklist to ensure all items are submitted together.
The provided sources do not detail specific operational regulations such as maximum occupancy, quiet hours, or parking rules. However, the following key regulatory points are clear:
Important Note: While not detailed in the provided content, STR operators are also subject to the City of Marshfield's general ordinances (e.g., noise, parking, zoning). It is the responsibility of the licensee to comply with all applicable local, state, and federal laws.
The City Clerk's office is the primary authority for short-term rental licenses in Marshfield.
For property-related information (assessor, zoning, etc.), contact the main city line: (715) 486-2000.




Marshfield is in Wood and Marathon counties in the state of Wisconsin. It is located at the intersection of U.S. Highway 10, Highway 13 and Highway 97. The largest city in Wood County, its population was 18,929 at the 2020 census. Of this, 18,119 were in Wood County, and 810 were in Marathon County. The city is part of the United States Census Bureau's Marshfield-Wisconsin Rapids Micropolitan Statistical Area, which includes all of Wood County (2020 population: 74,207). The portion of the city in Marathon County is part of the Wausau Metropolitan Statistical Area. Marshfield is home to the Marshfield Clinic, a large healthcare system that serves much of Central, Northern, and Western Wisconsin. In 2010, Marshfield was ranked 5th in a list of "The Best Small Cities to Raise a Family" compiled by Forbes magazine.
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