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Long Lake, SD
Generally Investor Friendly
Local STR Agent
Local STR Agent

Short‑term rentals (STRs) are allowed in Long-Lake, South Dakota. Long-Lake is an unincorporated community in Lake County; therefore, operations are governed primarily by South Dakota state rules and Lake County’s zoning ordinance. Under county zoning, lodging uses such as Bed & Breakfasts (B&Bs) are permitted as conditional uses, which provides a clear legal pathway for STRs operating in a residential structure. South Dakota does not impose a statewide STR license, but hosts must comply with state tax obligations and any county approvals or health/safety standards. Always verify your specific parcel, intended use, and any HOA rules before launching.
Long Lake hosts earn a median $18,528/year with $198 ADR and 43% occupancy.
Top performers pull in $26,646+ per year.
See the full Long Lake market breakdownImportant: This guide synthesizes available state and county-level information specific to Long-Lake’s context (unincorporated Lake County). Because local ordinances and administrative practices can evolve, verify current requirements directly with Lake County authorities before investing or operating.
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Long Lake is a small prairie community in McPherson County in north-central South Dakota, with a population of roughly a hundred residents. Tucked into the rolling grasslands of the Prairie Pothole Region, the town has the quiet, agricultural character typical of the northern Great Plains, and it is best known as a rural base for visitors who come for the surrounding wetlands, lakes, and big-sky landscapes. Aberdeen, the largest city in northeastern South Dakota, lies about an hour's drive to the southeast and serves as the nearest hub for regional air service, healthcare, and larger shopping.
The lake itself, from which the town takes its name, anchors the local outdoor scene. Long Lake and the chain of sloughs and smaller waterbodies surrounding it offer opportunities for fishing, waterfowl hunting in season, and quiet paddling, all of which fit the slow pace that defines this part of South Dakota. The wetlands framing the community are part of one of the most important migratory bird habitats in the lower forty-eight, drawing birdwatchers interested in species such as northern pintails, mallards, white pelicans, and a wide variety of shorebirds during spring and fall migrations.
Aberdeen, the nearest sizeable city, sits roughly sixty to seventy miles to the southeast and offers a full complement of regional amenities, including the Dacotah Prairie Museum and the Wylie Park recreational area along the Elm River. Visitors who base themselves in Long Lake often pair a stay in the countryside with a day trip into Aberdeen for supplies, dining, or a visit to Storybook Land and the Wylie Park petting zoo, both long-running family attractions in the region.
For travelers willing to drive a bit farther, the Missouri River reservoirs and the glacial-lake country of the Dakotas lie within reach, and the cultural and historical offerings of the greater Great Plains, from Native American heritage sites to prairie homesteads, are accessible on longer day trips. Long Lake's appeal is less about a single marquee attraction and more about the wide-open feel of the surrounding prairie, the bird-rich wetlands, and the unhurried rhythm of small-town South Dakota, which together make it a fitting base for short-term rentals aimed at hunters, anglers, birders, and travelers seeking genuine rural solitude.
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