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Pendleton, OR
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Pendleton hosts earn a median $25,367/year with $158 ADR and 62% occupancy.
Top performers pull in $34,604+ per year.
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Pendleton is a small city in northeastern Oregon that serves as the county seat of Umatilla County and the cultural anchor of the surrounding high-desert region. With a population of approximately 17,000 residents, it carries a strong Western and agricultural identity, blending the grit of an old cattle-and-railroad town with a revitalized historic downtown, brick-fronted storefronts, and a long-running woolen-mills tradition. The city is best known for the annual Pendleton Round-Up, one of the longest-running rodeos in the United States, and it functions as a gateway to the Columbia River plateau, the Umatilla National Forest, and the wider outdoor country of the Blue Mountains. It sits roughly 210 miles east of Portland, a drive of around three and a half hours, and is conveniently close to the tri-cities area of southeastern Washington, which lies about 90 minutes to the north.
Each September, the Pendleton Round-Up draws tens of thousands of visitors to town for a week of rodeo events, parades, and Western-themed festivities that have been held continuously since 1910. The rodeo, ranked among the largest in the country, transforms the city into a busy gathering of cowboys, tourists, and vendors and is by far the most important seasonal driver of short-term-rental demand in the area.
A short drive east of town, the Tamástslikt Cultural Institute on the Umatilla Indian Reservation offers a Smithsonian-affiliated museum experience dedicated to the traditions, language, and history of the Cayuse, Umatilla, and Walla Walla tribes. Visitors can explore immersive exhibits, a recreated winter camp, and seasonal cultural events, all within roughly fifteen minutes of downtown Pendleton.
Downtown Pendleton itself is home to a popular underground tour that leads visitors through a network of stone tunnels and rooms once used for storage, bootlegging, and rumored vice during Prohibition. The tour gives a glimpse into the rougher side of the city's early-twentieth-century past and is a popular option for travelers looking to spend a few hours exploring on foot between rodeo events or dinner reservations.
To the east, the Umatilla National Forest spreads across the Blue Mountains, offering hiking, camping, fishing, and fall hunting within about a thirty-minute drive of the city. Together with the McKay Creek National Wildlife Refuge, just south of town, the surrounding landscape provides a year-round natural complement to the city's cultural calendar.
Pendleton's mix of Western heritage events, tribal and frontier history, and easy access to forest and river country make it a strong base for short-term rentals, particularly during the Round-Up, summer trail season, and shoulder months when regional hunters and road-trippers pass through.
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