Want to see how Willmar compares to other top cities in Minnesota? Explore all city regulations in Minnesota. →
Willmar, MN
Generally Investor Friendly
Local STR Agent
Local STR Agent

Yes, short-term rentals are allowed in Willmar, MN and Kandiyohi County. The city operates under a comprehensive rental housing regulatory framework that applies to all rental units, including short-term rentals. While Willmar does not have a separate short-term rental ordinance, properties operated as STRs must comply with the city's general rental housing licensing and maintenance requirements. Kandiyohi County indicates that STRs are legal and regulated by local zoning ordinances, with properties ranging from cabins in rural areas to homes near the numerous lakes that attract tourists.
Willmar hosts earn a median $24,670/year with $245 ADR and 53% occupancy.
Top performers pull in $45,602+ per year.
See the full Willmar market breakdownStarting an STR in Willmar requires following the city's rental housing licensing process while ensuring your property meets zoning requirements and safety standards. Here's the step-by-step approach:
Before proceeding with licensing, confirm your property is zoned appropriately for STR use. Contact Kandiyohi County Planning & Zoning Department to verify zoning requirements, as STRs are subject to local zoning ordinances.
Under Willmar Municipal Code Section 12.01, no person shall operate a rental unit unless they hold a current, unrevoked operating license issued by the Appropriate Authority. This requirement applies to short-term rentals operating as "rental housing units."
Your property must pass inspection to ensure it meets all applicable requirements of the Rental Housing Maintenance and Occupancy Ordinance, including:
Once approved, your license must be displayed prominently within the rental unit. Licenses expire annually and must be renewed within 60 days prior to expiration.
Operating License (Required)
For Non-Resident Property Owners:
For Resident Property Owners:
For License Transfer:
Your STR must comply with detailed standards covering:
Basic Equipment and Facilities (Section IV):
Light and Ventilation (Section V):
Thermal Standards (Section VI):
Safety and Sanitation (Section VII):
Maximum Density (Section VIII):
Licensing and Operations:
Occupancy Standards:
Safety and Health Standards:
Inspection Authority:
County-Level Regulations:
Two-Tiered Appeals Process:
Step 1 - Administrative Conference:
Step 2 - Community Development Committee:
Housing Code Appeals Board Alternative:
License Suspension and Revocation:
Violation Penalties:
Appropriate Authority for Licensing and Enforcement
County-Level Zoning and STR Regulation
For accessing full ordinance text
City of Willmar Official Documents:
Kandiyohi County Resources:
Additional Resources:
Important Note for STR Investors: While this guide provides comprehensive information about Willmar's rental housing requirements, you should verify specific zoning compliance with Kandiyohi County Planning & Zoning before beginning operations. The absence of a specific short-term rental ordinance means your property will be regulated under the general rental housing framework, which requires ongoing compliance with all maintenance, safety, and operational standards outlined in the city's comprehensive ordinance.
Next step
Paste any address and get estimated revenue, cash-on-cash return, and comparable STR performance in under 5 minutes. 3 free analyses per day.
Free brief
Revenue data, top neighborhoods, seasonal trends, and the key regulations for Willmar, Minnesota in one email.



Willmar is a city of roughly 19,000 people serving as the county seat of Kandiyohi County in the central part of Minnesota, in a region often described as the "Heart of the Lakes." The town has a quiet, hard-working character shaped by its roots as an agricultural and railroad hub, and today it functions as a regional center for healthcare, retail, and services for the surrounding farming communities. It carries a distinct Scandinavian heritage, visible in local festivals and civic life, and is best known for being surrounded by an unusually dense network of lakes and wetlands. Willmar sits about 100 miles west-southwest of Minneapolis–Saint Paul, the nearest major metro area, with a typical drive of around two hours via U.S. Highway 12 and Interstate 94.
A central feature of life in Willmar is Foot Lake, a small but scenic body of water located right within the city limits. The lake is wrapped by a walking and biking path, public parks, and a bandshell that hosts outdoor concerts in the warmer months, making it an easy draw for short-term rental guests who want a relaxing stroll or a picnic without leaving town. Because of its central location and accessibility, Foot Lake is the kind of amenity that appeals to visiting families, traveling nurses, and conference attendees looking for a quiet place to unwind after a busy day.
Just a short drive north of Willmar, in the neighboring community of Spicer, lies [Green Lake](en.wikipedia.org/wiki/Green_Lake_(Kandiyohi_County,_Minnesota), one of the larger and most popular recreational lakes in the region. Green Lake offers boating, fishing, swimming, and lakeside dining, and it draws visitors from across the upper Midwest during the summer. The drive from Willmar to the Green Lake shoreline takes only about ten to fifteen minutes, which makes it easy for short-term rental guests to enjoy a full day on the water and still return to the city for dinner. Together with the dozens of other smaller lakes scattered through Kandiyohi County, it anchors Willmar's identity as a gateway to Minnesota lake country.
The broader area around Willmar also rewards travelers who enjoy prairie landscapes and wildlife viewing. The surrounding countryside sits within the larger Prairie Pothole Region, an internationally important area for migratory waterfowl and shorebirds, and travelers passing through in spring and fall often see herons, pelicans, and a wide variety of ducks on the wetlands just outside town. This combination of accessible urban comforts, walkable in-town parks, and a surrounding landscape full of water and wildlife is part of what gives Willmar its steady, year-round appeal.
For short-term rental investors and operators, Willmar offers a compelling mix of affordability and year-round demand drivers. Its location midway between the Twin Cities and the South Dakota border gives it a convenient stopping-off character for road-trippers, while the regional healthcare facilities, the steady flow of lake-goers in summer, and the area's hunting and fishing traditions in the cooler months help support occupancy beyond the peak travel season. With its small-city amenities, deep roots in Minnesota lake culture, and easy access to both nature and a major metro area, Willmar is a practical and versatile base for short-term rental hosting.
Enter an address to get instant revenue potential and comps.