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Mears, MI
Generally Investor Friendly

YES, short-term rentals are explicitly allowed in Mears, Michigan, within Golden Township. However, they are heavily regulated under Golden Township Ordinance #52 (as amended June 8, 2021). STRs are permitted for single-family and two-family dwellings, but operators must obtain an annual permit and comply with strict operational requirements. The township has designated STR violations as public nuisances per se, with significant penalties for non-compliance.
Mears hosts earn a median $30,820/year with $398 ADR and 52% occupancy.
Top performers pull in $48,167+ per year.
See the full Mears market breakdownBefore purchasing or converting property, ensure it qualifies under Golden Township's STR regulations. STRs are defined as single-family or two-family dwellings leased for non-agricultural rental purposes for periods of 30 days or less, operating from April 1 through March 31 each calendar year.
Submit your annual STR permit application to the Zoning Administrator by February 28 each year. The application requires comprehensive documentation and a $150 non-refundable fee.
Ensure your property meets all structural, safety, and zoning requirements before applying. Properties must comply with State of Michigan and Oceana County building codes.
Upon approval, display the Short-Term Rental Permit Card where visible from the road at all times during operation.
1. Annual Permit Cycle
2. Property Standards
3. Parking Requirements Based on lot size:
4. RV Rental Specific Requirements (if applicable)
1. Prohibited Activities
2. Enforcement Actions
While Golden Township provides the primary regulatory framework, Michigan state law also impacts STR operations:
Golden Township Zoning Administrator
District Health Department #10 (for septic permits, especially RV rentals)
Golden Township Board
Golden Township Short-Term Rental Ordinance #52 (Revised 2021): www.goldentownshipmi.gov/wp-content/uploads/2021/07/ORD52-Revised-2021-6-8-Short-Term-Rental.pdf
Golden Township STR Annual Application Form: www.goldentownship.org/wp-content/uploads/2019/01/Annual-short-term-rental-app.pdf
Previous Golden Township STR Ordinance #50 (Superseded): www.goldentownshipmi.gov/wp-content/uploads/2019/01/ordinance50.pdf
Important Note: Golden Township Ordinance #52, adopted January 16, 2018, and amended June 8, 2021, is the current governing document for STR operations in Mears. The previous Ordinance #50 was replaced by this current version. All STR operators must comply with the requirements outlined in the current ordinance.
For specific questions about application requirements or compliance issues, contact the Golden Township Zoning Administrator directly at (231) 873-4413.
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Mears is a small unincorporated community in Oceana County, in the western Lower Peninsula of Michigan, with a population of just a few hundred residents. It has a quiet, rural character typical of the small crossroads communities scattered across this part of the state, and it is best known as a gateway to the Silver Lake recreational area along the Lake Michigan shoreline. Mears sits roughly 90 miles northwest of Grand Rapids, the nearest major city, and approximately 50 miles north of Muskegon.
The principal draw in the area is Silver Lake State Park, a sprawling park that encompasses more than 2,000 acres of dunes, forest, and Lake Michigan beachfront. It is famous for its towering sand dunes, which visitors can explore on foot, by dune buggy, or within the park's designated off-road vehicle area — one of the few places in Michigan where riders can drive directly on the dunes. The park's main entrance is only a few minutes north of Mears, making it a natural anchor for any stay in the area.
Just north of the park stands the Little Sable Point Lighthouse, a striking 1874 brick tower that rises about 100 feet above the lakeshore. The lighthouse is open seasonally for visitors who want to climb to the top, and the surrounding beach and dune area offers a quieter, less commercialized alternative to the busier Silver Lake swimming beach. It is approximately a 10-minute drive from Mears along the Lake Michigan shoreline.
A short drive southeast of Mears, the town of Hart serves as the county seat of Oceana County and offers a small but pleasant downtown with locally owned restaurants and shops. The surrounding countryside is dotted with orchards and vineyards, and the nearby route along the lakeshore passes through several other small communities worth a brief stop. For travelers willing to venture farther, Muskegon lies about an hour to the south and features the Hackley and Hume historic homes along with a Lake Michigan beachfront, while Grand Rapids offers a full slate of museums, breweries, and dining roughly two hours to the southeast.
Mears' appeal lies in its combination of small-town quiet and immediate access to one of Michigan's most distinctive natural playgrounds. For short-term rental owners, the area offers a steady seasonal draw of dune riders, families, lighthouse enthusiasts, and beachgoers who want a more relaxed alternative to Michigan's larger resort towns, all within a comfortable drive of two sizeable Michigan cities.
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