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Holyoke, MA
Challenging To Investors
Local STR Agent
Local STR Agent

Short-term rentals are permitted in Holyoke, MA, but the city is currently in the process of establishing comprehensive regulations. As of the most recent city council meetings (March 2025), Holyoke has ordered the development of specific zoning ordinance amendments for short-term rentals, but these regulations are still pending final approval from the Planning Board. This means that while short-term rentals can operate, they exist in a regulatory gray area until the new ordinances are adopted.
Holyoke hosts earn a median $27,970/year with $151 ADR and 65% occupancy.
Top performers pull in $31,721+ per year.
See the full Holyoke market breakdownBased on available information, the following may be required once final regulations are adopted:
According to Massachusetts law:
Status: Regulations Under Development
No specific short-term rental regulations identified at the county level. County regulations would likely defer to municipal ordinances.
Room Occupancy Tax Law:
Housing Standards:
Related Requirements:
City of Holyoke - City Council
City of Holyoke - General Contact
Planning Department
Massachusetts Department of Public Health
Massachusetts Attorney General
Recommendation: Monitor city council meetings and engage with local officials to understand the regulatory timeline and prepare for compliance once final regulations are adopted.
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Holyoke sits in Hampden County in western Massachusetts, along the west bank of the Connecticut River. With a population of roughly 40,000, it has the layered character of a former industrial city that is steadily reinventing its cultural and recreational identity. Long known for its paper mills and the dramatic canal system that once powered them, Holyoke today serves as a gateway to the broader Pioneer Valley and the lower Connecticut River corridor. It lies about 90 miles west of Boston and just a few miles north of Springfield, making it an easy day-trip hub for visitors exploring the region.
A good place to begin any visit is Heritage State Park, tucked into the heart of the city. The park anchors a stretch of redeveloped canal-side land and is home to the historic Holyoke Merry-Go-Round, a beautifully restored carousel that has become something of a symbol of the city's revival. It is a quick walk or short drive from anywhere in downtown Holyoke, and it pairs naturally with a stroll along the canal walkway.
Just north of the city, Mount Tom State Reservation rises above the river with miles of hiking trails, overlooks, and the old Mount Tom ski area, offering some of the most recognizable views in the Pioneer Valley. The drive from central Holyoke to the reservation's main entrances takes roughly ten to fifteen minutes, depending on which trailhead you choose, and the park is a favorite for visitors who want a half-day outdoors without leaving the immediate area.
Within the city itself, the Volleyball Hall of Fame draws a steady, if niche, stream of sports-minded travelers. Housed in a dedicated building in downtown Holyoke, it celebrates the sport's history and is a quick stop that adds a distinctive local flavor to any itinerary.
The Connecticut River itself, easily accessible from several points in and around Holyoke, completes the picture. Boating, fishing, and riverside walks are all within minutes of the downtown, and the river connects Holyoke to Springfield, Northampton, and the Five College area to the north.
For short-term rental owners, Holyoke offers a compelling mix of affordability, walkable cultural anchors, and quick access to both outdoor recreation and the larger attractions of the Pioneer Valley. Its proximity to Springfield, its growing arts scene, and the steady flow of visitors drawn by Heritage State Park, Mount Tom, and the river give the city a diverse year-round appeal that rewards guests looking for an authentic western Massachusetts experience.
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