Want to see how San Diego compares to other top cities in California? Explore all city regulations in California. →
San Diego, CA
Challenging To Investors
Local STR Agent
Local STR Agent

YES, short-term rentals are allowed in San Diego, CA, but under a highly regulated framework. Short-term rentals are permitted through the city's Short-Term Residential Occupancy (STRO) Ordinance, implemented May 1, 2023. However, the city has implemented strict licensing requirements, operational caps, and comprehensive compliance standards that investors must navigate carefully.
Critical Market Reality: San Diego has implemented one of the most restrictive short-term rental frameworks in California, with:
San Diego hosts earn a median $53,481/year with $267 ADR and 73% occupancy.
Top performers pull in $85,195+ per year.
See the full San Diego market breakdownBefore investing, assess your property against the STRO licensing tiers:
Tier 1 - Part-Time (20 days or less per year)
Tier 2 - Home Sharing (Host resides on-site)
Tier 3 - Whole Home (excluding Mission Beach)
Tier 4 - Mission Beach Whole Home
CRITICAL: Verify your property qualifies for STR use:
1. Short-Term Residential Occupancy (STRO) License
2. Transient Occupancy Tax (TOT) Certificate
3. Rental Unit Business Tax (RUBT) Account
4. Business Tax Certificate (if host is not owner)
Pre-Application Prerequisites:
Ongoing Compliance Documentation:
Host Responsibilities:
Property Use Restrictions:
Guest Requirements:
Transient Occupancy Tax (TOT):
Rental Unit Business Tax:
Business Tax Certificate:
Violations and Penalties:
Reporting System:
Transient Occupancy Tax (TOT):
Rental Unit Business Tax:
Business Tax Compliance:
Building and Land Use Enforcement (BLUE):
Investment Note: San Diego's STR market presents opportunities but requires careful navigation of regulatory requirements. The non-transferable license structure significantly impacts property values, and the licensing caps create scarcity that benefits existing license holders. Investors should factor these unique characteristics into their investment calculations and consider working with established local operators who understand the regulatory landscape.
Next step
Paste any address and get estimated revenue, cash-on-cash return, and comparable STR performance in under 5 minutes. 3 free analyses per day.
Free brief
Revenue data, top neighborhoods, seasonal trends, and the key regulations for San Diego, California in one email.




San Diego, located in San Diego County, California, is the second-largest city in the state with an approximate population of around 1.4 million residents. Known for its year-round mild climate, roughly 70 miles of coastline, and a laid-back coastal character, the city serves as a gateway to both Mexico, with Tijuana just across the international border to the south, and the broader Southern California region. The nearest major city is Los Angeles, about 120 miles to the northwest along Interstate 5, while the Sonoran and Anza-Borrego deserts begin roughly an hour to the east.
Balboa Park, a short drive from downtown, is a 1,200-acre cultural and recreational complex that anchors much of the city's identity. The park is home to the San Diego Zoo, a sprawling complex of art and history museums, the Old Globe Theatre, and the Spanish Colonial Revival architecture left from the 1915 Panama-California Exposition. Its central lawns, gardens, and free-admission walking paths make it a favorite for visitors and an easy stop from many of the city's central neighborhoods.
Just north of downtown, the coastal community of La Jolla offers dramatic ocean cliffs, sea caves, and sheltered coves that draw visitors year-round. About a 15- to 20-minute drive from central San Diego, La Jolla features the Children's Pool area where harbor seals commonly haul out, the La Jolla Caves, and a walkable village of galleries, boutiques, and oceanfront restaurants. A short distance further north, Torrey Pines State Natural Reserve, roughly 20 to 25 minutes from downtown, protects rare pine groves and sandstone bluffs above the Pacific, with trails that overlook one of the area's most photographed beaches.
At the southern tip of the Point Loma peninsula, about a 15- to 20-minute drive from downtown, Cabrillo National Monument commemorates the 1542 landing of explorer Juan Rodríguez Cabrillo and offers sweeping views of the bay, the downtown skyline, and the open Pacific. Across the water, Coronado is reached via the long arched San Diego–Coronado Bridge and is known for its broad sandy beaches and the historic Hotel del Coronado. Closer to the city center, Old Town San Diego State Historic Park preserves the site of California's first European settlement, with restored adobe buildings, museums, and restaurants that introduce visitors to the region's Mexican and early American heritage.
San Diego's combination of mild weather, diverse coastal and inland neighborhoods, and a deep bench of natural and cultural attractions make it a strong base for short-term rentals. Visitors can spend one day exploring Balboa Park, the next tide-pooling in La Jolla, and a third crossing the border for food in Tijuana or driving into the Anza-Borrego Desert. With appeal that stretches across families, couples, and business travelers, the city supports steady year-round demand for well-located rental properties.
Enter an address to get instant revenue potential and comps.