Eugene, OR

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Eugene short-term rental market based on reliable data.

Listings

1370 / 2599

Reliable / Active

Cap Rate

6%

Middle-Earners Gross Yield

Revenue

$26,547

Middle-Earners Revenue

Occupancy

54%

Middle-Earners Occupancy

Home Value

$480,236

Median Home Sale Price

Top Earners

$52,727

Top-Earners Revenue

Eugene

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Eugene.

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B

Generally Investor friendly

Eugene Regulations

Eugene clearly allows STRs citywide with simple, free annual registration and a straightforward 4.5% TRT certificate; the rules are well-documented and the tone is supportive. However, moderate operational limits (30‑night max stay, five unrelated guests cap, and zoning compliance for accessory spaces) and the need for TRT/state lodging tax remittance keep it just shy of “very friendly.”

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About Eugene

Eugene is the second-largest city in Oregon and the seat of Lane County, home to an estimated population of around 175,000 residents. Set in the southern Willamette Valley at the confluence of the McKenzie and Willamette rivers, it carries a laid-back, outdoors-oriented character shaped by the presence of the University of Oregon and a long tradition of track and field. The city is widely known as "Track Town USA" for its deep connection to the sport, and it serves as a natural gateway to the Oregon Coast, the Cascade Range, and the broader Willamette wine country. It sits roughly 110 miles south of Portland, about a two-hour drive up Interstate 5.

A short drive east of the city center, Mount Pisgah rises as a local favorite for hiking and wildflower viewing. The summit trail covers just a couple of miles and rewards visitors with sweeping views over the Willamette Valley, while the surrounding Howard Buford Recreation Area offers picnic spots, seasonal wildflower meadows, and an arboretum. It is a particularly popular sunset destination, only about ten minutes from downtown Eugene.

Another defining landmark is the University of Oregon campus, whose renovated Hayward Field anchors the city's identity as a track and field capital. The rebuilt stadium has hosted major international competitions, and the surrounding area includes museums such as the Jordan Schnitzer Museum of Art and the Museum of Natural and Cultural History. The campus itself, with its mix of historic brick buildings, green quads, and the Erb Memorial Union, gives Eugene a college-town atmosphere that draws visitors year-round.

About an hour west of Eugene, the Oregon Coast begins near Florence, where visitors find the Oregon Dunes National Recreation Area, the historic Heceta Head Lighthouse, and a string of scenic beaches. To the east, the Willamette National Forest and the McKenzie River corridor offer whitewater rafting, hot springs, and waterfall hikes within about an hour's drive. Further afield, Crater Lake National Park lies roughly 150 miles to the southeast, making Eugene a workable base for a longer day trip to the country's deepest lake.

Eugene's combination of walkable downtown amenities, a strong university and arts scene, and quick access to both the Pacific coastline and the high Cascades makes it a versatile base for short-term rentals. Visitors can spend a morning exploring local markets and museums, an afternoon on a forested trail, and the next day watching the surf break on the coast, all without straying far from a single set of keys.

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