Performance indicators for the Hickory short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
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Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
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Median Home Sale Price
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Top-Earners Revenue
The highest-performing listings in Hickory.
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Generally Investor friendly
STRs are permitted statewide, with standard permitting and taxes required but no known caps or citywide prohibitions; however, investors must confirm local zoning and permits and handle occupancy tax registration, creating moderate compliance steps and a neutral tone.
Local STR Agent
STR specialist · Hickory, NC
Hickory is a city in North Carolina primarily located in Catawba County and is the 25th most populous city in North Carolina. It is located approximately 60 miles (97 km) northwest of Charlotte. Hickory's population in the 2022 United States Census Bureau estimate was 44,084. Hickory is the main city of the Hickory–Lenoir–Morganton Metropolitan Statistical Area, which had a population of 368,347 in the 2022 census.
In 2014, Reader's Digest named the Hickory metro area as the 10th best place to live and raise a family in the United States. Forbes named the Hickory-Lenoir-Morganton MSA the third best MSA in the country for business cost in the same year. The Hickory MSA was also identified by Smart Growth America in 2014 as being the country's most sprawling metro area.
