Hickory, NC

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Hickory short-term rental market based on reliable data.

Listings

158 / 344

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$29,722

Middle-Earners Revenue

Occupancy

71%

Middle-Earners Occupancy

Home Value

$298,592

Median Home Sale Price

Top Earners

$57,170

Top-Earners Revenue

Hickory

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hickory.

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B

Generally Investor friendly

Hickory Regulations

STRs are permitted statewide, with standard permitting and taxes required but no known caps or citywide prohibitions; however, investors must confirm local zoning and permits and handle occupancy tax registration, creating moderate compliance steps and a neutral tone.

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About Hickory

Hickory sits in the rolling foothills of western North Carolina, in Catawba County, and has a population of roughly 43,000. Long recognized as a center of the American furniture industry — the surrounding region still produces a significant share of U.S.-made residential furniture — the city has a working-class heritage balanced with a quietly revitalized downtown, a growing craft beverage scene, and easy access to both the Blue Ridge Mountains and the Charlotte metro area. It lies about 60 miles northwest of Charlotte, the nearest major city, and serves as a natural gateway to the High Country of North Carolina for travelers who want a more affordable, less-crowded base than Asheville or Boone.

Just southeast of Hickory, Lake Norman — North Carolina's largest man-made lake, with more than 500 miles of shoreline — offers boating, paddleboarding, fishing, and lakeside restaurants within about a 35- to 45-minute drive of downtown. It is a year-round draw, especially for visitors from the greater Charlotte area who want a water-based outing without committing to a full mountain drive.

West of Hickory, the Blue Ridge Parkway begins winding through the High Country within roughly an hour's drive, offering some of the most scenic motor touring on the East Coast. From the Linn Cove Viaduct near Grandfather Mountain to the Moses H. Cone Memorial Park near Blowing Rock, the parkway provides an ever-changing sequence of overlooks, hiking trailheads, and small mountain communities that draw leaf-peepers in autumn and outdoor enthusiasts in summer.

About an hour and fifteen minutes northwest of Hickory, the small resort town of Blowing Rock sits perched above the John's River Gorge and is known for its storybook main street, antique shops, and the namesake Blowing Rock cliff, where updrafts create the optical illusion of light objects being thrown back from the precipice. It is a popular day trip or overnight excursion for Hickory-based visitors exploring the High Country.

Closer to home, Hickory's walkable downtown has invested in streetscape improvements, public murals, and a cluster of cultural venues that includes the SALT Block, a community complex that combines art, science, and library programming within a few blocks of independent restaurants and taprooms. Together with the city's strong local identity, this combination of outdoor access, regional heritage, and proximity to Charlotte makes Hickory a quietly versatile base for short-term rental operators looking to capture both weekend mountain travelers and longer-stay visitors passing through the foothills.

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