Performance indicators for the Ouray short-term rental market based on reliable data.
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The highest-performing listings in Ouray.
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Challenging to Investors
STRs are explicitly allowed but are heavily regulated with caps of 120 city licenses and 125 county permits; once filled, new applicants face waitlists. Permitting is rigorous (inspections, proof of legal construction), costly ($750/$350 annual fees, 22.5% total taxes), and operationally constrained (limited zones, occupancy/parking rules), which increases investor risk and makes availability uncertain.
Local STR Agent
STR specialist · Ouray, CO
Ouray, Colorado, often referred to as the "Switzerland of America," is a charming town situated in a picturesque valley in the San Juan Mountains. Founded in the late 19th century and renowned for its stunning scenery, Ouray boasts a population of approximately 1,000 residents. The town is located about 330 miles southwest of Denver, Colorado’s capital and largest city, making it a remote yet inviting destination.
One of the key attractions in Ouray is the Ouray Hot Springs Pool (https://ourayhotsprings.com/),,) a public hot springs pool offering year-round relaxation with naturally heated waters. Another notable landmark is the Ouray Ice Park (https://ourayicepark.com/),,) a man-made ice climbing venue that attracts enthusiasts from around the world during the winter months.
Ouray also features the historic Beaumont Hotel (https://www.beaumonthotel.com/)) and the Ouray County Museum (https://www.ouraycountyhistoricalsociety.org/)..) For nature lovers and adventurers, the town provides access to numerous hiking trails, such as the Perimeter Trail, which offers panoramic views of the area.
Given its small size and appealing natural beauty, Ouray has become an attractive location for short-term rentals. Visitors seeking a quaint, scenic retreat experience great demand for vacation properties, especially considering the diverse range of outdoor activities and cultural landmarks available. The town's unique charm and remote setting make it an ideal candidate for those looking to escape the hustle and bustle of larger cities.