Performance indicators for the San Francisco short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in San Francisco.
Loading top listings...
Challenging to Investors
San Francisco permits STRs only for primary residences under a strict two-step registration (Business Registration + STR certification with a $925 fee), 14% TOT, quarterly reporting, and a 90-night cap for un‑hosted stays; permanent ineligibility for many zones/property types and active enforcement with daily penalties constrain scale and increase compliance risk.
Local STR Agent
STR specialist · San Francisco, CA
San Francisco, CA, located on the northern tip of the San Francisco Peninsula, is one of the most iconic cities in the United States. With a population of approximately 815,000 as of 2023, San Francisco is known for its diverse culture, historic landmarks, and scenic beauty. It is approximately 47 miles north of San Jose, the closest major city.
San Francisco's appeal for short-term rentals is particularly strong due to its rich array of attractions and amenities. The city is home to the famous Golden Gate Bridge (https://www.goldengate.org/),,) which draws millions of visitors annually. Fisherman's Wharf (https://www.fishermanswharf.org/),,) a bustling waterfront area, offers activities like visiting Pier 39 and sampling local seafood.
Cultural landmarks including Alcatraz Island (https://www.nps.gov/alca/index.htm),,) which once housed a federal prison, and the San Francisco Museum of Modern Art (https://www.sfmoma.org/)) provide deep dives into history and contemporary art. The city's neighborhoods, such as Chinatown and the Mission District, offer unique dining, shopping, and cultural experiences.
San Francisco’s robust public transportation system, including the historic cable cars (https://www.sfmta.com/getting-around/muni/cable-cars),,) BART, and extensive bus routes, makes it easy to navigate for both locals and tourists. Its proximity to Silicon Valley also attracts business travelers looking for convenient accommodations near tech industry headquarters.
Overall, San Francisco’s combination of natural beauty, cultural richness, and accessible transport options makes it a prime location for short-term rentals.