Performance indicators for the Half Moon Bay short-term rental market based on reliable data.
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The highest-performing listings in Half Moon Bay.
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Challenging to Investors
Half Moon Bay explicitly allows STRs in most residential and several mixed-use zones with a predictable registration path, but imposes strict rules: a 60-night cap on unhosted rentals and a primary‑residence requirement that excludes ADUs and non‑owner operators, plus performance standards. The permit process and TOT are clear, but the limited operating latitude and protective tone reduce investor friendliness.
Local STR Agent
STR specialist · Half Moon Bay, CA
Half Moon Bay sits along the Pacific coast of San Mateo County, California, about 30 miles south of San Francisco. The small city has a population of roughly 11,000 to 12,000 and carries the laid-back atmosphere of a working coastal town, with a fishing harbor, agricultural fields, and windswept beaches framing a compact historic downtown. The community is best known for its pumpkin farms and the annual Art & Pumpkin Festival held each October, as well as for the scenic stretch of Highway 1 that runs through it as part of the Pacific Coast Highway. It serves as a popular weekend escape for Bay Area residents and a quieter alternative to busier coastal destinations farther south.
Half Moon Bay State Beach wraps several miles of the shoreline immediately west and south of the city center, encompassing Francis Beach, Venice Beach, and the Dunes Beach. The California state park offers campgrounds, beach access, bluff-top walking trails, and a particular appeal for families thanks to its protected coves. From downtown, the various entrances are reachable within about five to ten minutes by car.
Pillar Point Harbor, just a couple of miles north of downtown in the unincorporated community of Princeton-by-the-Sea, is one of the older small-craft harbors on the California coast. The working marina supports a commercial fishing fleet, sportfishing charters, and a row of seafood restaurants and markets along its breakwater. The harbor is also the takeoff point for boats heading out to the famous Mavericks surf break, which draws big-wave surfers during the largest winter swells.
A short drive farther north along the coast, Fitzgerald Marine Reserve protects a stretch of intertidal reef that becomes a tidepool habitat at low tide, with crabs, sea stars, anemones, and other marine life exposed along the rocks. It is roughly a 15-minute drive from the city center and is managed by San Mateo County Parks. Inland, the Purisima Creek Redwoods Open Space Preserve offers a contrasting experience, with miles of shaded hiking and equestrian trails through second- and old-growth coast redwood forest, about a 20- to 25-minute drive from downtown over the hills.
Downtown Half Moon Bay itself, clustered around Main Street and Correas Street, holds a small but well-preserved collection of Victorian-era buildings that now house independent restaurants, bakeries, antique stores, and farm stands. Visitors come for the slow pace and the proximity to surrounding pumpkin farms, nurseries, and vineyards of the San Mateo Coast.
The combination of direct ocean access, a charming historic core, and easy reach from both San Francisco and the South Bay makes Half Moon Bay a steady year-round destination for short-term rentals. Coastal scenery and outdoor recreation draw visitors in every season, while major events such as the autumn pumpkin festival and the seasonal abundance of local farms and seafood give the city a rhythm that rewards both weekend getaways and longer coastal stays.