Wisconsin Dells, WI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Wisconsin Dells short-term rental market based on reliable data.

Listings

796 / 1552

Reliable / Active

Cap Rate

14%

Middle-Earners Gross Yield

Revenue

$40,486

Middle-Earners Revenue

Occupancy

45%

Middle-Earners Occupancy

Home Value

$290,100

Median Home Sale Price

Top Earners

$94,885

Top-Earners Revenue

Wisconsin Dells

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Wisconsin Dells.

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C

Challenging to Investors

Wisconsin Dells Regulations

Allowed but constrained: STRs limited to owner’s primary residence and capped at 180 days/year, with a costly, multi‑layer licensing process (state TRH, county health, city, CUP) and mandatory inspections/insurance—burden sufficient to deter many investors despite TRH being more flexible.

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About Wisconsin Dells

Overview of Wisconsin Dells, WI

Wisconsin Dells, located in southern Wisconsin, is renowned as a premier tourist destination in the Midwest. With a population of approximately 2,800 residents, the city swells significantly during peak tourist seasons due to its attractions. Wisconsin Dells is approximately 55 miles north of Madison, the closest major city. The city is uniquely positioned along the Wisconsin River, surrounded by stunning sandstone formations and expansive forests.

Local Attractions and Landmarks

  1. Water Parks - Known as the "Waterpark Capital of the World," Wisconsin Dells boasts a wide variety of water parks. Notable ones include Noah's Ark Waterpark, the largest in the U.S. Noah's Ark Waterpark.

  2. Wisconsin River - The river is central to the city's identity, offering picturesque boat tours like the Dells Boat Tours, which showcase the natural beauty and geological formations Dells Boat Tours.

  3. Original Wisconsin Ducks - These amphibious vehicles take guests on a journey through both water and wooded terrain, offering a unique way to experience the local landscape Original Wisconsin Ducks.

  4. Tommy Bartlett Exploratory - A leading science and technology museum featuring interactive exhibits and a variety of hands-on activities Tommy Bartlett Exploratory.

  5. Outdoor Recreation - The surrounding area offers a wealth of recreational opportunities, from hiking and zip-lining to golf and fishing.

Appeal for Short-Term Rentals

The appeal of short-term rentals in Wisconsin Dells is substantial due to its multifaceted attractions that cater to families, adventure seekers, and relaxation enthusiasts alike. Being a popular tourist destination, the demand for accommodation options is high, making short-term rentals a viable and often preferred choice for visitors. They offer flexibility, additional living space, and a local experience compared to traditional hotels. Furthermore, locations near key attractions such as water parks, the river, and recreational venues enhance the rental's appeal.

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