Sturgeon Bay, WI
- Overview
- Performance
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Key Performance Metrics
Market snapshotPerformance indicators for the Sturgeon Bay short-term rental market based on reliable data.
Listings
177 / 601
Reliable / Active
Cap Rate
12%
Middle-Earners Gross Yield
Revenue
$41,559
Middle-Earners Revenue
Occupancy
53%
Middle-Earners Occupancy
Home Value
$362,477
Median Home Sale Price
Top Earners
$88,201
Top-Earners Revenue
Sturgeon Bay
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Sturgeon Bay.
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Generally Investor friendly
Sturgeon Bay Regulations
STRs are clearly allowed citywide with a simple, $100 annual city TRH license, a free Door County lodging permit, and an annual DATCP license/inspection; there are no occupancy caps and over 100 active units, indicating a permissive stance. The main burdens are multi‑layer permitting (county, state, city), monthly room‑tax filing, and an inspection, but the process is known and manageable.
Local STR Agent
STR specialist · Sturgeon Bay, WI
About Sturgeon Bay
Sturgeon Bay, Wisconsin, is a charming city situated at the heart of Door County. As of the latest census, Sturgeon Bay boasts a population of approximately 9,000 residents. The city is located roughly 45 miles northeast of Green Bay, the nearest major city, making it an accessible destination for visitors seeking a more serene environment.
Sturgeon Bay is well-known for its picturesque waterfront views and maritime heritage. One of the city’s most notable landmarks is the Sturgeon Bay Ship Canal, which connects Green Bay to Lake Michigan. Additionally, the Door County Maritime Museum (https://www.dcmm.org/)) offers an in-depth look at the area’s rich nautical history, making it a popular attraction for tourists.
The city also offers a variety of recreational and cultural activities. For instance, Potawatomi State Park (https://dnr.wisconsin.gov/topic/parks/potawatomi)) provides opportunities for hiking, camping, and wildlife spotting.
Given its mixture of natural beauty, historical significance, and close proximity to essential amenities, Sturgeon Bay is an appealing location for short-term rentals. Visitors can enjoy a tranquil, small-town atmosphere while still having easy access to the attractions and conveniences of a larger city like Green Bay.