Spring Green, WI

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  • Performance
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Key Performance Metrics

Market snapshot

Performance indicators for the Spring Green short-term rental market based on reliable data.

Listings

36 / 68

Reliable / Active

Cap Rate

7%

Middle-Earners Gross Yield

Revenue

$27,055

Middle-Earners Revenue

Occupancy

47%

Middle-Earners Occupancy

Home Value

$382,435

Median Home Sale Price

Top Earners

$82,924

Top-Earners Revenue

Spring Green

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Spring Green.

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B

Generally Investor friendly

Spring Green Regulations

STRs are effectively allowed, but without a dedicated local ordinance they are routed through state lodging licenses (DATCP) and village zoning approvals—primarily conditional‑use for B&Bs in residential zones (and hotels in B‑1/B‑3), plus design review in overlays. No hard caps exist, but investors face moderate permitting, hearings, and layered safety/tax compliance (sales, platform registration, county room tax), which increases cost and complexity but remains manageable.

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About Spring Green

Spring Green is a small village in Iowa County, Wisconsin, with a population of approximately 1,600 residents. Tucked into the rolling hills of the Driftless Area along the Wisconsin River, the village carries a quiet, artsy character shaped by decades of association with some of the country's most distinctive architecture and performance art. It is best known as the home of Frank Lloyd Wright's Taliesin estate and as the closest community to the famous House on the Rock. Spring Green sits about 40 miles west of Madison, the nearest major city, and roughly 130 miles northwest of Chicago, making it a manageable drive for weekend travelers escaping the Midwest's larger urban centers.

Just a few miles south of the village center lies Taliesin, Frank Lloyd Wright's iconic home, studio, and architectural school. Perched above the Wisconsin River on land settled by Wright's Welsh maternal family, the estate served as the architect's personal residence and the campus of the Taliesin Fellowship for decades. Today it is preserved as a National Historic Landmark and offers guided tours of its buildings, landscape, and the architect's drafting room. The property anchors the area's identity and draws design enthusiasts from around the world.

About 10 minutes north of Spring Green, the House on the Rock is one of Wisconsin's most unusual attractions, a sprawling complex of rooms built into and around a chimney-like rock outcropping conceived by Alex Jordan Jr. The site is famous for its massive Infinity Room extending over the valley, its collections of miniature villages, its carousel room with hundreds of musical automata, and its rooms filled with imported antiques and curiosities. It is the kind of place travelers describe in superlatives and remember long after the visit.

A short drive from the village, American Players Theatre has built a national reputation for its outdoor productions of Shakespeare and classical plays in a natural amphitheater tucked into the surrounding hills. Performed in repertory during the summer months, the shows draw audiences who pair a matinee or evening performance with dinner at the theater's outdoor café or at one of the nearby supper club-style restaurants in Spring Green itself. The combination of theater and landscape has made the area a cultural destination in its own right.

Outdoor recreation surrounds Spring Green. Tower Hill State Park, a few miles southeast along the Wisconsin River, preserves a historic 19th-century lead shot tower and offers hiking trails and river views. Roughly 30 minutes north, Governor Dodge State Park brings more than 5,000 acres of woodlands, two lakes, and miles of trails for hiking, horseback riding, and swimming.

Spring Green's combination of architectural pilgrimage, outdoor theater, and Driftless Area scenery makes it an unusually rich base for a short-term rental. Visitors come for the famous names and stay for the winding river valleys, supper-club dinners, and small-town quiet, and a well-placed property can capture both the design-focused traveler and the family looking for a weekend of hiking, theater, and one-of-a-kind sightseeing within an easy drive of Madison and the rest of southern Wisconsin.

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