Performance indicators for the Portage short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Portage.
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Generally Investor friendly
STRs are explicitly permitted citywide under Wisconsin’s right‑to‑rent statute, with a clear licensing pathway (DATCP Tourist Rooming House, business registration, health inspections) and reasonable taxes and occupancy standards. The city’s tone and step‑by‑step guide are investor‑friendly, but compliance still involves multiple approvals and inspections, keeping it in the “friendly but not friction‑free” tier.
Local STR Agent
STR specialist · Portage, WI
Portage is a city in and the county seat of Columbia County, Wisconsin, United States. The population was 10,581 at the 2020 census, making it the largest city in Columbia County. The city is part of the Madison Metropolitan Statistical Area. Portage was named for the Fox-Wisconsin Waterway, a portage between the Fox River and the Wisconsin River, which was recognized by Jacques Marquette and Louis Joliet during their discovery of a route to the Mississippi River in 1673. The city's slogan is "Where the North Begins."