Performance indicators for the Oconomowoc short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Oconomowoc.
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Challenging to Investors
Oconomowoc explicitly permits STRs but imposes a strict 10-night-per-year limit without a city license and requires multi‑layer licensing (state, county, city), inspections, liability insurance, guest registers, and tight signage rules. Penalties of $5–$1,000 per offense and the compliance burden create a challenging environment for investors.
Local STR Agent
STR specialist · Oconomowoc, WI
Oconomowoc ( ə-KON-ə-mə-wok) is a city in Waukesha County, Wisconsin, United States. The name was derived from Coo-no-mo-wauk, the Potawatomi term for "waterfall." The population was 18,203 at the 2020 census. The city is partially adjacent to the Town of Oconomowoc and near the village of Oconomowoc Lake, Wisconsin.