Mercer, WI
- Overview
- Performance
- Listings
- Buy Box
Key Performance Metrics
Market snapshotPerformance indicators for the Mercer short-term rental market based on reliable data.
Listings
102 / 313
Reliable / Active
Cap Rate
10%
Middle-Earners Gross Yield
Revenue
$29,450
Middle-Earners Revenue
Occupancy
46%
Middle-Earners Occupancy
Home Value
$295,079
Median Home Sale Price
Top Earners
$48,249
Top-Earners Revenue
Mercer
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Mercer.
Loading top listings...
Generally Investor friendly
Mercer Regulations
STRs are explicitly allowed but require a multi-step process: a county Conditional Use Permit, a town Tourist Rooming House Permit, health inspections, a public hearing, and a full-time Mercer resident agent. Fees are modest ($150/year) and there are no meaningful caps, making compliance manageable despite extra steps and local oversight.
Local STR Agent
STR specialist · Mercer, WI
About Mercer
Mercer is a town in southern Iron County, Wisconsin, United States. The population was 1,649 at the 2020 census. The census-designated place of Mercer and the unincorporated communities of Carter and Manitowish are located within the town. Mercer identifies itself as the "Loon Capital of the World" to promote tourism. A wildlife study found Mercer had the highest concentration of common loons in the world. In front of the Mercer Chamber of Commerce's information center, there is a 16-foot (4.9 m), 2,000-pound (910 kg) statue named "Claire de Loon". Mercer also hosts an annual "Loon Day" festival, which features an arts and crafts fair, live music and a loon calling contest.