Performance indicators for the Mercer short-term rental market based on reliable data.
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Reliable / Active
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The highest-performing listings in Mercer.
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Generally Investor friendly
STRs are explicitly allowed but require a multi-step process: a county Conditional Use Permit, a town Tourist Rooming House Permit, health inspections, a public hearing, and a full-time Mercer resident agent. Fees are modest ($150/year) and there are no meaningful caps, making compliance manageable despite extra steps and local oversight.
Local STR Agent
STR specialist · Mercer, WI
Mercer is a town in southern Iron County, Wisconsin, United States. The population was 1,649 at the 2020 census. The census-designated place of Mercer and the unincorporated communities of Carter and Manitowish are located within the town. Mercer identifies itself as the "Loon Capital of the World" to promote tourism. A wildlife study found Mercer had the highest concentration of common loons in the world. In front of the Mercer Chamber of Commerce's information center, there is a 16-foot (4.9 m), 2,000-pound (910 kg) statue named "Claire de Loon". Mercer also hosts an annual "Loon Day" festival, which features an arts and crafts fair, live music and a loon calling contest.