Hartland, WI

Key Performance Metrics

Market snapshot

Performance indicators for the Hartland short-term rental market based on reliable data.

Listings

4 / 11

Reliable / Active

Cap Rate

3%

Middle-Earners Gross Yield

Revenue

$21,204

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$626,263

Median Home Sale Price

Top Earners

$194,837

Top-Earners Revenue

Hartland

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Hartland.

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Challenging to Investors

Hartland Regulations

STRs are legal under Wisconsin law and aren’t banned, but Hartland’s local ordinance remained in development as of 2017, creating uncertainty about fees, CUP requirements, and enforcement. Multi‑layered licensing (state TRH $410 + county inspections + pending village license) and a 180‑day minimum plus unknown local limits add complexity and compliance burden.

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About Hartland

Hartland is a village along the Bark River in Waukesha County, Wisconsin, United States, that is a suburb of Milwaukee. The population was 9,501 at the 2020 census.

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