Green Bay, WI

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Green Bay short-term rental market based on reliable data.

Listings

686 / 1249

Reliable / Active

Cap Rate

11%

Middle-Earners Gross Yield

Revenue

$29,860

Middle-Earners Revenue

Occupancy

43%

Middle-Earners Occupancy

Home Value

$272,370

Median Home Sale Price

Top Earners

$69,142

Top-Earners Revenue

Green Bay

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Green Bay.

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B

Generally Investor friendly

Green Bay Regulations

STRs are explicitly allowed citywide with a permitting process, but investors face a $500 application fee, annual health inspections, a local 30‑minute representative, strict operational rules, and a privileged‑not‑right tone; no caps currently, though proposed 2025 changes could tighten rules.

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About Green Bay

Overview of Green Bay, WI

Green Bay, located in northeastern Wisconsin, is a vibrant city known for its rich history, cultural landmarks, and strong community spirit. With a population of approximately 105,000 people, Green Bay is the third-largest city in Wisconsin. It is situated about 115 miles north of Milwaukee, the closest major city, making it accessible for both residents and visitors.

Appeal for Short-Term Rentals

Proximity to Major Attractions

Green Bay boasts a variety of landmarks and attractions that make it an appealing destination for short-term rentals. One of the most notable is Lambeau Field, home of the Green Bay Packers, a historic stadium that attracts thousands of football fans every year. For more information, visit the official Lambeau Field website.

Nature enthusiasts can explore the Bay Beach Wildlife Sanctuary, a 600-acre urban wildlife refuge offering trails, educational programs, and wildlife viewing spots. More details can be found on the Bay Beach Wildlife Sanctuary website.

History buffs will appreciate the Neville Public Museum, which provides a comprehensive look at the region’s history and culture. Additional information is available on the Neville Public Museum website.

Events and Entertainment

Green Bay regularly hosts a range of events that cater to diverse interests, from sports to arts and culture. The Resch Center, a multi-purpose arena located near Lambeau Field, holds concerts, family shows, and sporting events. Check event listings on the Resch Center website.

Accessibility and Community

Green Bay’s compact size and well-laid-out infrastructure make it easily navigable, adding to its appeal as a short-term rental location. The city is also known for its welcoming community atmosphere, which enhances the overall experience for visitors.

Conclusion

Green Bay, with its historic landmarks, natural beauty, and dynamic cultural scene, is an attractive option for short-term rentals. Whether you're in town for a Packers game, a nature retreat, or to explore local history, Green Bay offers something for everyone, making it a compelling choice for vacationers and short-term renters alike.

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