Performance indicators for the Florence short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Florence.
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Challenging to Investors
STRs are technically allowed but require a DATCP Tourist Rooming House license, health inspections, and both land‑use/zoning and, in many districts, conditional‑use permits with public hearings; VRBO is only a conditional use in OF‑4 while RS‑5 lakeside districts outright prohibit transient (≤6‑day) stays. Shoreland setbacks and additional approvals further complicate projects, making compliance burdensome enough to deter some investors.
Local STR Agent
STR specialist · Florence, WI
Florence, Wisconsin may refer to:
Florence (CDP), Wisconsin, a census-designated place in and the county seat of Florence County Florence (town), Wisconsin, a town in Florence County