Fish Creek, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Fish Creek short-term rental market based on reliable data.

Listings

195 / 491

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$55,821

Middle-Earners Revenue

Occupancy

55%

Middle-Earners Occupancy

Home Value

$556,201

Median Home Sale Price

Top Earners

$111,442

Top-Earners Revenue

Fish Creek

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Fish Creek.

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B

Generally Investor friendly

Fish Creek Regulations

STRs are clearly allowed, but operators face a layered compliance regime: state Tourist Rooming House license and inspection, Door County lodging permit with monthly room tax filings, and a Town of Gibraltar STR license with modest fees and annual renewal. Operational limits (POWTS occupancy caps, 45‑minute response, 10 outdoor events/year) add constraints but are manageable, and enforcement is structured rather than hostile.

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About Fish Creek

Fish Creek is a small unincorporated community in Door County, Wisconsin, situated on the scenic Door Peninsula along the western shore of Green Bay. With a year-round population of just a few hundred residents, it functions as one of the most popular tourist villages in the county, known for its walkable waterfront, small-town character, and concentration of art galleries, boutique shops, and restaurants. The community is perhaps best known as a gateway to outdoor recreation on the peninsula and as part of a string of charming bayside villages that make up Door County's tourism corridor. The nearest major city is Green Bay, which lies roughly 100 miles to the southwest, with Milwaukee and Chicago further afield to the south and southwest.

Just outside the heart of Fish Creek, Peninsula State Park anchors the community's identity as an outdoor destination. One of Wisconsin's largest state parks, it covers more than 3,700 acres of forest, shoreline, and meadow and offers visitors hiking and biking trails, a swimming beach, an 18-hole golf course, a historic observation tower overlooking Green Bay, and a summer season of naturalist programs and outdoor theater. The park's main entrances are only a few minutes' drive from the village center, making it easy for short-term-rental guests to spend a day hiking the bluff trails or renting bikes to explore the quiet back roads.

A short drive north along Highway 42 brings travelers to the neighboring communities of Egg Harbor and Sister Bay, each with their own harbor-front vibe, dining scenes, and seasonal events. Sister Bay, about ten miles up the peninsula, hosts one of the county's larger summer visitor populations and is known for its beach, marina, and the expansive Waterfront Park, where outdoor concerts and family events are common through the warmer months. Egg Harbor, roughly five miles north of Fish Creek, is similarly positioned along the bay and serves as another anchor village for arts, dining, and harbor activities.

Further afield, the broader Door Peninsula offers a long list of additional draws within a 30- to 60-minute drive, including Potawatomi State Park, the historic lighthouses of the county, and the Washington Island ferry departure point at the northern tip. Many of these destinations are accessible as easy day trips from Fish Creek, which keeps it busy across the summer and fall color seasons.

Fish Creek makes a compelling base for short-term rentals because it combines a small, attractive village setting with immediate access to Peninsula State Park and quick reach to the wider Door County experience. Visitors can walk to dinner and shops in the evening while spending their days exploring beaches, trails, lighthouses, and neighboring towns, giving the property a broad appeal for couples, families, and outdoor travelers throughout the peak seasons.

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