Cashton, WI

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Cashton short-term rental market based on reliable data.

Listings

22 / 34

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$20,862

Middle-Earners Revenue

Occupancy

45%

Middle-Earners Occupancy

Home Value

$216,898

Median Home Sale Price

Top Earners

$51,641

Top-Earners Revenue

Cashton

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Cashton.

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B

Generally Investor friendly

Cashton Regulations

Cashton allows STRs citywide and promotes them, with no identified local caps or zoning bans, so legality is clear and supportive. Compliance still hinges on Wisconsin’s annual Tourist Rooming House licensing, pre‑licensure inspection, safety and sanitation requirements, and room/sales tax registration—moderate permitting/fees and inspections raise the compliance burden but remain manageable without hard caps or restrictive local rules.

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About Cashton

Cashton is a small village in Monroe County, Wisconsin, situated in the rolling hills and coulees of the Driftless Area, the unglaciated region of southwestern Wisconsin known for its distinctive bluffs, valleys, and trout streams. With a population of roughly 1,000 residents, Cashton has the feel of a quiet rural community where farms, small storefronts, and the rhythms of country life set the pace. The village is best known as a gateway to outdoor recreation along the Kickapoo River and for its proximity to several well-loved state trails, and it lies in a part of the state where Amish and Mennonite farms dot the surrounding countryside, adding to its old-fashioned charm. The nearest major city is Madison, the state capital, which is approximately 100 miles to the east and reached in about an hour and three-quarters by car, while La Crosse, on the Mississippi River, sits about 35 miles to the west and offers a fuller range of urban amenities within roughly 45 minutes.

A short drive north of Cashton brings visitors to the Elroy-Sparta State Trail, one of the oldest and most famous rail-trails in the United States. Stretching about 32 miles between the towns of Elroy and Sparta and passing through three rock tunnels, the trail is a favorite for cyclists and hikers looking to experience the Driftless landscape up close. From Cashton, the Sparta trailhead is roughly 20 minutes away, making it an easy day trip for guests who want to rent bikes in the morning and be back in the village by dinner.

To the south, the Kickapoo Valley Reserve offers a different kind of outdoor escape, with more than 8,500 acres of forests, bluffs, and river frontage along the Kickapoo. The reserve is about 20 to 25 minutes from Cashton and is known for its hiking trails, trout fishing, paddling routes, and dark night skies, which make it especially appealing to visitors seeking quiet and solitude. Nearby, Wildcat Mountain State Park sits along the Kickapoo River and adds another layer of outdoor options, with campgrounds, scenic overlooks, and miles of wooded trails.

Cashton's appeal as a short-term rental base comes from the way it blends small-town character with access to some of the most scenic outdoor experiences in the upper Midwest. Guests can return each evening to a calm rural setting, dine at local spots, and still be within a comfortable drive of trailheads, river valleys, and the larger cultural and dining scene in La Crosse, giving the village a quiet but well-connected role in any Driftless Area itinerary.

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