Performance indicators for the Baraboo short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Baraboo.
Loading top listings...
Generally Investor friendly
Short-term rentals are explicitly permitted in Baraboo (City Zoning 17.13A) with no meaningful caps and a supportive city tone. However, operating requires moderate permitting and multi-jurisdiction steps: state Tourist Rooming House licensing with a pre‑inspection fee ($190) and annual renewal, Sauk County special‑exception and septic permits, fire/safety inspections, and higher liability insurance ($300k/$1M). These manageable but layered requirements make compliance a known process rather than a deterrent.
Local STR Agent
STR specialist · Baraboo, WI
Baraboo ( BAIR-ə-boo) is the largest city in and the county seat of Sauk County, Wisconsin, United States. The largest city in the county, Baraboo is the principal city of the Baraboo Micropolitan Statistical Area which comprises a portion of the Madison Combined Statistical area. Its 2020 population was 12,556. It is situated on the Baraboo River. Baraboo is home to the Circus World Museum and the former headquarters and winter home of the Ringling brothers circus. The Al. Ringling Theatre is an active landmark in the city. Baraboo is near Devil's Lake State Park, and Aldo Leopold's Shack and Farm.