Baraboo, WI
- Overview
- Performance
- Listings
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Key Performance Metrics
Market snapshotPerformance indicators for the Baraboo short-term rental market based on reliable data.
Listings
75 / 209
Reliable / Active
Cap Rate
16%
Middle-Earners Gross Yield
Revenue
$45,534
Middle-Earners Revenue
Occupancy
44%
Middle-Earners Occupancy
Home Value
$289,822
Median Home Sale Price
Top Earners
$95,434
Top-Earners Revenue
Baraboo
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Baraboo.
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Generally Investor friendly
Baraboo Regulations
Short-term rentals are explicitly permitted in Baraboo (City Zoning 17.13A) with no meaningful caps and a supportive city tone. However, operating requires moderate permitting and multi-jurisdiction steps: state Tourist Rooming House licensing with a pre‑inspection fee ($190) and annual renewal, Sauk County special‑exception and septic permits, fire/safety inspections, and higher liability insurance ($300k/$1M). These manageable but layered requirements make compliance a known process rather than a deterrent.
Local STR Agent
STR specialist · Baraboo, WI
About Baraboo
Baraboo ( BAIR-ə-boo) is the largest city in and the county seat of Sauk County, Wisconsin, United States. The largest city in the county, Baraboo is the principal city of the Baraboo Micropolitan Statistical Area which comprises a portion of the Madison Combined Statistical area. Its 2020 population was 12,556. It is situated on the Baraboo River. Baraboo is home to the Circus World Museum and the former headquarters and winter home of the Ringling brothers circus. The Al. Ringling Theatre is an active landmark in the city. Baraboo is near Devil's Lake State Park, and Aldo Leopold's Shack and Farm.