Ashland, WI
- Overview
- Performance
- Listings
- Buy Box
Key Performance Metrics
Market snapshotPerformance indicators for the Ashland short-term rental market based on reliable data.
Listings
32 / 89
Reliable / Active
Cap Rate
19%
Middle-Earners Gross Yield
Revenue
$34,517
Middle-Earners Revenue
Occupancy
59%
Middle-Earners Occupancy
Home Value
$186,947
Median Home Sale Price
Top Earners
$48,680
Top-Earners Revenue
Ashland
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Ashland.
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Generally Investor friendly
Ashland Regulations
Short‑term rentals are allowed but require a county Tourist Rooming House license (including pre‑inspection) and city room‑tax registration with quarterly filings—moderate permitting and compliance steps. The licensing process is clearly defined, yet recent media reports of a new city ordinance create uncertainty and potential future restrictions that raise investor risk.
Local STR Agent
STR specialist · Ashland, WI
About Ashland
Ashland is a city in Ashland and Bayfield counties in the U.S. state of Wisconsin. It is the county seat of Ashland County. The city is a port on Lake Superior, near the head of Chequamegon Bay. The population was 7,908 at the 2020 census, all of whom resided in the Ashland County portion of the city. The unpopulated Bayfield County portion is in the city's southwest, bordered by the easternmost part of the Town of Eileen. The junction of US Highway 2 (US 2) and Wisconsin Highway 13 (WIS 13) is located at this city. It is the home of Northland College, Northwood Technical College, and the Sigurd Olson Environmental Institute.