New Kent, VA

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the New Kent short-term rental market based on reliable data.

Listings

38 / 71

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$44,220

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$447,990

Median Home Sale Price

Top Earners

$74,606

Top-Earners Revenue

New Kent

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in New Kent.

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A

Very Investor friendly

New Kent Regulations

STRs are explicitly permitted countywide with only a $50 annual business license; there are no caps, special zoning permits, or inspections, and the compliance process is straightforward with low tax obligations.

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About New Kent

New Kent is a small, largely rural community that serves as the county seat of New Kent County, Virginia, situated in the east-central part of the state between the Richmond metropolitan area and the colonial-era Historic Triangle. The county has a population of approximately 23,000 residents, and the community itself has a quiet, country character defined by farmland, forests, and a growing cluster of vineyards. It functions as a convenient and affordable base for travelers who want to explore both the capital region and the Tidewater's historic destinations, sitting roughly twenty miles east of Richmond along Interstate 64.

A short drive southeast of New Kent brings visitors to Colonial Williamsburg, the restored eighteenth-century capital of Virginia and one of the most visited living-history destinations in the country. About thirty minutes from the county seat, the site features hundreds of restored buildings, costumed interpreters, and craft demonstrations that bring the Revolutionary period to life. Its proximity makes New Kent an appealing option for visitors who prefer a quieter, more rural stay while still being within easy reach of the historic attractions.

Within New Kent County itself, St. Peter's Church stands as one of the oldest continuously operating Episcopal parishes in the United States, with origins dating to the seventeenth century. The simple colonial-era structure offers a tangible link to early Virginia history and remains an active place of worship, drawing visitors interested in the religious and architectural heritage of the colonial period. The parish is closely associated with several figures of early American history, including Patrick Henry, whose nearby Red Hill estate is also a point of regional interest.

The county has become increasingly associated with Virginia's wine country, with several tasting rooms and vineyards located along the rural byways of the area. Wineries in and near New Kent offer a relaxed, scenic complement to the more historically focused attractions nearby, and many include event spaces, on-site restaurants, and outdoor seating. A handful of these estates are within roughly a fifteen-minute drive of the community, making it easy for guests to sample the local vintages without venturing far from their rental.

Horse racing fans will recognize New Kent as the home of Colonial Downs, a thoroughbred racetrack that hosts a live racing meet and simulcast wagering year-round. The track anchors an entertainment district that includes dining and event space, and it draws a regional crowd during the summer racing season. Its presence adds a lively, contemporary counterpoint to the area's historical and pastoral draws.

With its central position between two of Virginia's most visited regions, its rural setting, and its mix of historic, culinary, and recreational offerings, New Kent offers short-term rental owners an unusually flexible audience. Guests can spend mornings exploring colonial streets, afternoons touring wineries, and evenings unwinding in the countryside, all while remaining within a short drive of both Richmond and the greater Hampton Roads area.

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