Performance indicators for the Monterey short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Monterey.
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Challenging to Investors
Monterey allows some STRs but imposes strict 31‑day minimums, caps (e.g., 4% in sensitive coastal areas), a complete ban on commercial STRs in the Big Sur coastal plan, and heavy discretionary permitting (CDP/design review) with 7‑year terms and renewals, all backed by severe fines for violations (400–800% of advertised rate) and an advertising ban for unpermitted rentals.
Local STR Agent
STR specialist · Monterey, VA
Monterey is a town in Highland County, Virginia, United States. The population was 147 at the 2010 census. It is the county seat of Highland County.