Performance indicators for the Wichita Falls short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Wichita Falls.
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Generally Investor friendly
STRs are explicitly allowed citywide with simple, no‑fee online registration and no caps; the main burden is a 9% hotel occupancy tax and monthly/quarterly filings with modest late penalties, while enforcement is predictable.
Local STR Agent
STR specialist · Wichita Falls, TX
Wichita Falls ( WITCH-i-tah) is a city in and the seat of government of Wichita County, Texas, United States. It is the principal city of the Wichita Falls metropolitan statistical area, which encompasses all of Archer, Clay, and Wichita Counties. According to the 2020 census, it had a population of 102,316, making it the 39th-most populous city in Texas. The city was named, in 1876, for a waterfall on the Wichita River, which was destroyed due to flooding in 1886. The city is home to the Newby-McMahon Building (otherwise known as the "world's littlest skyscraper"), constructed downtown in 1919 and featured in Robert Ripley's Ripley's Believe It or Not!.