Performance indicators for the The Colony short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in The Colony.
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Generally Investor friendly
The Colony permits STRs citywide with no registration fee or stated caps, and the process (online registration, HOT setup, designated operator) is clear. The main friction is self‑remitting 7% HOT quarterly and detailed operational rules (2‑night minimum, occupancy caps, parking, signage/no special‑events bans, noise/curfew) enforced with fines up to $2,000, which increase compliance risk but remain manageable.
Local STR Agent
STR specialist · The Colony, TX
The Colony is a city in Denton County, Texas, United States, and a suburb of Dallas. The population was 44,534 at the 2020 census.