Performance indicators for the Sonora short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Sonora.
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Challenging to Investors
Allowed citywide but limited to the operator’s primary residence with an ADU ban and strict operational rules (annual permit, fire/safety inspection, 12% tax, local-contact 30‑minute response), adding compliance burden and reducing investor viability; enforcement is active via a 24/7 complaint hotline.
Local STR Agent
STR specialist · Sonora, TX
Sonora is a city in and the county seat of Sutton County, Texas, United States. The population was 3,027 at the 2010 census.
