Laredo, TX

  • Overview
  • Performance
  • Listings
  • Buy Box

Key Performance Metrics

Market snapshot

Performance indicators for the Laredo short-term rental market based on reliable data.

Listings

285 / 577

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$17,945

Middle-Earners Revenue

Occupancy

67%

Middle-Earners Occupancy

Home Value

$222,455

Median Home Sale Price

Top Earners

$37,899

Top-Earners Revenue

Laredo

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Laredo.

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B

Generally Investor friendly

Laredo Regulations

Explicitly allowed but with moderate compliance steps: designated zoning, primary-residence requirement, annual permit with basic inspections and safety gear, plus 13% hotel tax. No hard caps, manageable operations (parking, quiet hours), and clear processes make it investor-friendly but not frictionless.

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About Laredo

Laredo is a South Texas border city and the county seat of Webb County, sitting on the north bank of the Rio Grande across from Nuevo Laredo in the Mexican state of Tamaulipas. With a population of approximately 260,000, it is the largest city on the U.S.–Mexico border between El Paso and the Gulf of Mexico, and together with its Mexican counterpart it forms one of the busiest inland port regions in North America. The city has a deeply bicultural feel, with strong Mexican-American heritage, Spanish-language commerce, and a centuries-old trade corridor; it is best known as a hub for international commerce and as the southern gateway into South Texas along Interstate 35. Laredo lies roughly 150 miles southwest of San Antonio, the nearest major U.S. metropolitan area.

About ten minutes east of downtown, Lake Casa Blanca International State Park offers a desert-green escape centered on a large reservoir. The park is a local favorite for camping, picnicking, swimming, and fishing for largemouth bass and catfish, and its shaded pecan groves and lakeside trails make it a year-round draw for families and visitors passing through the region.

In the heart of the city, the San Agustín de Laredo Historic District preserves the original townsite of Laredo, with restored 19th-century streetscapes, plaza squares, and brick storefronts. Anchoring the district is the Republic of the Rio Grande Museum, housed in a former riverfront hotel, where exhibits trace the brief 1840 Republic of the Rio Grande and the city's early Spanish-colonial and frontier history. Just up the street, the Immaculate Conception Cathedral anchors the central plaza and serves as a quiet reminder of the city's deep Catholic roots.

For a larger outdoor outing, Falcon State Park sits about 90 minutes southeast of Laredo along the Rio Grande. The park wraps around Falcon Lake, a long reservoir that is widely regarded as one of the best bass-fishing lakes in the country, with boating, swimming beaches, and quiet desert campsites drawing weekend visitors from across South Texas and northern Mexico.

A little farther afield, the Gulf beaches of South Padre Island are roughly three hours to the east, making Laredo a practical jumping-off point for travelers who want to combine border-town culture with a few days on the sand.

Laredo's appeal as a short-term-rental base lies in this combination: a walkable, historic downtown rooted in borderland culture, easy access to outdoor escapes like Lake Casa Blanca and Falcon Lake, and a strategic location on the I-35 corridor that draws a steady mix of cross-border shoppers, long-haul truckers, and family visitors traveling between the interior United States and the beaches of the Gulf Coast.

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