Denison, TX

Key Performance Metrics

Market snapshot

Performance indicators for the Denison short-term rental market based on reliable data.

Listings

104 / 178

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$22,507

Middle-Earners Revenue

Occupancy

62%

Middle-Earners Occupancy

Home Value

$225,477

Median Home Sale Price

Top Earners

$41,316

Top-Earners Revenue

Denison

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Denison.

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Generally Investor friendly

Denison Regulations

STRs are allowed citywide for SF/MF zoned properties with no STR‑specific permit or inspection; only a straightforward 7% HOT registration via Avenu is required, and the city provides supportive guidance and an interactive zoning map. No caps or onerous operational limits were identified, so compliance is manageable for investors.

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About Denison

Denison is a city in Grayson County, Texas, United States, 1 mile (1.6 km) south of the Texas–Oklahoma border. Its population was 24,479 at the 2020 and 22,682 at the 2010 censuses. Denison is part of the Texoma region and is one of two principal cities in the Sherman–Denison metropolitan statistical area. Denison is the birthplace of U.S. President Dwight D. Eisenhower.