Denison, TX
- Overview
- Performance
- Listings
- Buy Box
Key Performance Metrics
Market snapshotPerformance indicators for the Denison short-term rental market based on reliable data.
Listings
87 / 175
Reliable / Active
Cap Rate
10%
Middle-Earners Gross Yield
Revenue
$22,542
Middle-Earners Revenue
Occupancy
57%
Middle-Earners Occupancy
Home Value
$223,980
Median Home Sale Price
Top Earners
$38,833
Top-Earners Revenue
Denison
Market Revenue Seasonality
Top Listings
Highest revenueThe highest-performing listings in Denison.
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Generally Investor friendly
Denison Regulations
STRs are allowed citywide for SF/MF zoned properties with no STR‑specific permit or inspection; only a straightforward 7% HOT registration via Avenu is required, and the city provides supportive guidance and an interactive zoning map. No caps or onerous operational limits were identified, so compliance is manageable for investors.
Local STR Agent
STR specialist · Denison, TX
About Denison
Denison is a city in Grayson County, Texas, United States, 1 mile (1.6 km) south of the Texas–Oklahoma border. Its population was 24,479 at the 2020 and 22,682 at the 2010 censuses. Denison is part of the Texoma region and is one of two principal cities in the Sherman–Denison metropolitan statistical area. Denison is the birthplace of U.S. President Dwight D. Eisenhower.