Performance indicators for the Amarillo short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Amarillo.
Loading top listings...
Generally Investor friendly
STRs are explicitly permitted and treated as hotels citywide under state law, with no apparent caps or strict quotas; they require tax registration, compliance with standard hotel occupancy taxes (15% total), and adherence to zoning and business requirements—moderate costs and a clear, supportive approach from the city (via tax registration and third‑party outreach) make compliance predictable and manageable for investors.
Local STR Agent
STR specialist · Amarillo, TX
Amarillo, Texas, located in the Texas Panhandle, is a vibrant city known for its mix of Western heritage and modern amenities. With a population of approximately 200,000, Amarillo serves as a regional economic hub. The city is roughly 360 miles northwest of Dallas and about 260 miles west of Oklahoma City, making it relatively remote but well-connected by major highways, including Interstate 40.
Amarillo boasts several attractions that appeal to short-term renters seeking diverse experiences. The American Quarter Horse Hall of Fame offers insights into the city’s equestrian legacy. For art enthusiasts, the Amarillo Museum of Art provides a cultural touchpoint with its collection of contemporary and traditional art. The famous Cadillac Ranch, a public art installation featuring half-buried, graffiti-covered Cadillac cars, is an iconic roadside attraction.
Nature lovers can explore the stunning Palo Duro Canyon State Park, known as the "Grand Canyon of Texas," located just 25 miles south of Amarillo. This park offers hiking, biking, and horseback riding opportunities.
Amarillo also boasts a range of dining and shopping options. The historic Route 66 Historic District features a variety of antique shops, cafes, and unique boutiques, preserving the nostalgic charm of America's “Mother Road.”
Given its mix of cultural landmarks, natural beauty, and modern conveniences, Amarillo represents a compelling destination for short-term rentals, providing visitors with a diverse and enriching experience.