Performance indicators for the Watauga short-term rental market based on reliable data.
Listings
Reliable / Active
Cap Rate
Middle-Earners Gross Yield
Revenue
Middle-Earners Revenue
Occupancy
Middle-Earners Occupancy
Home Value
Median Home Sale Price
Top Earners
Top-Earners Revenue
The highest-performing listings in Watauga.
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Generally Investor friendly
STRs are allowed and active with no explicit city ordinance or caps, keeping baseline legality clear. Compliance involves moderate steps—Tennessee sales tax registration, potential county business license, and Johnson County occupancy tax remittance (rates must be confirmed)—plus HOA/deed checks that can vary by parcel, creating manageable but non-trivial investor risk.
Local STR Agent
STR specialist · Watauga, TN
Watauga is a city in Carter and Washington counties in the U.S. state of Tennessee. The population was 403 at the 2000 census, 458 at the 2010 census, 361 in the 2020 census. It is part of the Johnson City Metropolitan Statistical Area, which is a component of the Johnson City-Kingsport-Bristol, TN-VA Combined Statistical Area – commonly known as the "Tri-Cities" region.