Townsend, TN

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Townsend short-term rental market based on reliable data.

Listings

477 / 778

Reliable / Active

Cap Rate

10%

Middle-Earners Gross Yield

Revenue

$40,559

Middle-Earners Revenue

Occupancy

59%

Middle-Earners Occupancy

Home Value

$406,693

Median Home Sale Price

Top Earners

$74,546

Top-Earners Revenue

Townsend

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Townsend.

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B

Generally Investor friendly

Townsend Regulations

STRs are permitted under Blount County, but investors must obtain a county business license, state tax registration, safety installations (sprinklers, alarms), and may need operating permits; compliance is clear and consistent but involves moderate cost/inspection steps, and taxes at ~14.75% with no obvious citywide caps.

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About Townsend

Townsend is a small community nestled in Blount County, Tennessee, with a population of roughly 450 residents. Tucked into the foothills on the quieter western edge of the Smokies, the town is widely known as "The Peaceful Side of the Smokies," a more laid-back counterpoint to the busier commercial gateways farther east. It functions primarily as a low-key entry point to Great Smoky Mountains National Park, the most visited national park in the United States, and has long drawn travelers who want mountain scenery without the heavier tourist traffic found in nearby Pigeon Forge and Gatlinburg. Townsend sits about 25 miles southeast of Knoxville, the nearest major city, and roughly 20 miles southwest of Maryville, the Blount County seat.

The biggest draw in the area is the Great Smoky Mountains National Park itself, and the Townsend Wye area serves as the park's western gateway. From town, the entrance is only a few minutes away, putting visitors within easy reach of miles of hiking trails, wildlife viewing, and historic structures. Just inside the park, the Cades Cove loop — an 11-mile one-way road through a preserved 19th-century Appalachian settlement — is a short drive from Townsend and is one of the most popular destinations in the entire park for its scenery, historic cabins, and frequent sightings of white-tailed deer and black bears.

Back in town, Tuckaleechee Caverns is one of the most visited underground cave systems in the Southeast, with guided tours that descend into large rooms beneath the mountains. It's a longstanding local attraction and a common stop for families staying in the area, and it's just a short drive from the main strip along U.S. Route 321. Nearby, the Great Smoky Mountains Heritage Center offers a more in-depth look at the region's Appalachian culture and natural history, with exhibits on Cherokee heritage, early European settlement, and the area's industrial past. The Little River, one of the few rivers in the country that flows entirely within a national park, runs through the Townsend area, and the surrounding public lands support fishing, tubing, and a network of well-known trails such as the Middle Prong and the Abram's Falls route.

For short-term-rental investors, Townsend's appeal is fairly straightforward. The town is small and quiet, which tends to translate into lower property acquisition costs than the more heavily developed Pigeon Forge and Gatlinburg markets, while still sitting within a short drive of the nation's most-visited national park. Visitors who book a stay here are typically looking for a calmer, nature-forward experience, and the combination of park access, outdoor recreation, and proximity to a major regional airport in Knoxville makes the area a natural fit for cabin and cottage-style rentals that can serve both family vacationers and repeat outdoor enthusiasts throughout the year.

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