Maryville, TN

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Maryville short-term rental market based on reliable data.

Listings

137 / 241

Reliable / Active

Cap Rate

8%

Middle-Earners Gross Yield

Revenue

$30,000

Middle-Earners Revenue

Occupancy

65%

Middle-Earners Occupancy

Home Value

$394,987

Median Home Sale Price

Top Earners

$50,619

Top-Earners Revenue

Maryville

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Maryville.

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C

Challenging to Investors

Maryville Regulations

Maryville still has a temporary ban on STRs and hasn't finalized its ordinance, leaving legality and zoning ambiguous while imposing multiple licenses, safety compliance, and tax obligations, creating high uncertainty for investors.

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About Maryville

Maryville is a small city of roughly 30,000 residents that serves as the seat of Blount County in eastern Tennessee, nestled in the foothills where the Appalachian Mountains begin to rise toward the North Carolina border. Often described as a friendly, walkable college town thanks to its historic liberal arts institution, Maryville blends a modest downtown core with easy access to rivers, ridges, and one of the most-visited national parks in the country. It sits about 15 miles south of Knoxville along the route travelers take between the city and the western approaches to the Great Smoky Mountains, making it a natural staging point for visitors heading into the high country.

Just a short drive east of Maryville, Great Smoky Mountains National Park sprawls across more than 500,000 acres of forested ridgeline straddling the Tennessee–North Carolina line. Roughly 20 to 30 minutes from the city center depending on the entrance, the park offers scenic drives like Cades Cove, miles of hiking trails from easy strolls to backcountry routes, historic cabins and gristmills, and some of the richest biodiversity in the eastern United States. The park is a year-round draw, with summer wildflowers, autumn foliage that draws visitors from across the region, and snow-touched peaks in winter.

A few miles farther east, the small community of Townsend serves as the park's so-called "Peaceful Side" gateway, reachable from Maryville in about 20 minutes. Townsend functions as a quieter, less commercial base than the more heavily trafficked Gatlinburg or Pigeon Forge entrances, with outfitters for tubing and fly fishing on the Little River, horseback riding stables, and a small but welcoming strip of local restaurants and cabins. Its laid-back atmosphere appeals to repeat Smokies visitors who want the same scenery without the crowds.

Within Maryville itself, the revitalized downtown district along Broadway offers an easy evening out, with locally owned restaurants, coffee shops, breweries, and a year-round calendar of community events that gives the city a small-town feel despite its proximity to Knoxville. Nearby, the Foothills Parkway—often called the "missing link" of scenic drives threading the western flank of the Smokies—offers some of the most photographed overlooks in the region and is accessible within roughly 30 minutes of town. Closer still, Maryville College and its surrounding neighborhood add a walkable, historic character, and the Little River and adjacent greenways give visitors quick access to paddling, picnicking, and short hikes almost without leaving the city limits.

For short-term rental owners, Maryville's appeal is largely a matter of geography. It offers considerably more space, parking, and quiet than the busier gateway towns inside the Smokies corridor, while still putting guests within about half an hour of the park's most popular destinations, as well as the cultural amenities, restaurants, and airport of Knoxville. The combination of a charming downtown, college-town energy, and a steady flow of outdoor tourism from one of America's busiest national parks makes it a practical and attractive base for travelers who want the mountains without the hustle.

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