Gatlinburg, TN

  • Overview
  • Performance
  • Listings
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Key Performance Metrics

Market snapshot

Performance indicators for the Gatlinburg short-term rental market based on reliable data.

Listings

13575 / 22805

Reliable / Active

Cap Rate

15%

Middle-Earners Gross Yield

Revenue

$60,172

Middle-Earners Revenue

Occupancy

63%

Middle-Earners Occupancy

Home Value

$397,201

Median Home Sale Price

Top Earners

$127,111

Top-Earners Revenue

Gatlinburg

Market Revenue Seasonality

Top Listings

Highest revenue

The highest-performing listings in Gatlinburg.

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B

Generally Investor friendly

Gatlinburg Regulations

STRs are explicitly allowed in most areas with a clear TR permit process, moderate fees and inspections, and no numeric caps—prohibited only in R1A/R2A zones, and the commercial 40% assessment for non‑owner‑occupied units increases taxes.

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About Gatlinburg

Gatlinburg, Tennessee, is a picturesque resort town located in the eastern part of the state, nestled at the gateway to the Great Smoky Mountains National Park. With a population of around 4,000 residents, Gatlinburg is a small community that swells with tourists throughout the year. The town is approximately 40 miles southeast of Knoxville, the closest major city, making it a convenient escape for both locals and visitors.

Gatlinburg's appeal for short-term rentals is substantial, driven by its unique blend of natural beauty, outdoor activities, and family-friendly attractions. The town offers a variety of accommodation options, from cozy cabins to upscale condominiums, catering to different tastes and budgets.

Major landmarks in Gatlinburg include the Great Smoky Mountains National Park (nps.gov/grsm), a UNESCO World Heritage Site renowned for its diverse wildlife and over 800 miles of hiking trails. Other significant attractions include the Gatlinburg SkyLift Park (gatlinburgskylift.com), which offers breathtaking views from its renowned SkyBridge, and Ripley's Aquarium of the Smokies (ripleyaquariums.com/gatlinburg), a top-rated aquarium featuring a vast array of marine life.

Additionally, the town's main strip, the Parkway, is lined with a variety of shops, restaurants, and entertainment venues, making it a vibrant area for tourists to explore. For outdoor enthusiasts, Ober Gatlinburg (obergatlinburg.com) provides year-round activities, including skiing in the winter and alpine slides in the summer.

Overall, Gatlinburg's combination of natural attractions and year-round activities makes it an attractive destination for short-term rentals, offering visitors an array of experiences in a scenic and accessible location.

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